Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

What's causing this chaos in B2B sales? #B2BPricing

Name: What's causing this chaos in B2B sales? #B2BPricing
Uploaded: 2025-07-24T16:35:51+00:00
Duration: 51 s
Channel: Tom Burton
Description: A short YouTube discussion about instability in B2B pricing and strategies to preserve price clarity and customer loyalty. The speaker recommends using…

24 Jul 2025 · 1 min

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0:51

A short YouTube discussion about instability in B2B pricing and strategies to preserve price clarity and customer loyalty. The speaker recommends using rebates as a behind-the-scenes tool to avoid frequent public price changes, and emphasizes the current importance of inventory management when deciding rebate-based adjustments.

Chapters

Entry is king right now. The last thing you want to be doing is changing your prices too frequently. It's a real challenge whether it's the end consumer. They like price certainty. But just the admin involved, you know, is huge in these things. So what you can do with a rebate is you can keep your pricing nice and clean. You can use a rebate behind the scenes to make retrospective adjustments. And that could be, I mean, Kevin, you mentioned, you know, planning for inventory and things like that. Inventory is king right now. Is king right now. If you've got the inventory and a tariff comes in, well, you change your price and then you say to your customer, okay, I'm going to sell it to you at the new price, but I'll rebate back to you if you do xyz because I've got the inventory to do that for. So it's a great way of, of driving some loyalty without messing around with your, with your pricing.