Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

What's the difference between A/B Testing and "digital twins?" #digitaltwin

Name: What's the difference between A/B Testing and "digital twins?" #digitaltwin
Uploaded: 2024-11-27T15:08:40+00:00
Duration: 31 s
Channel: Tom Burton
Description: A speaker discusses using Digital Twins for e-commerce decision-making: comparing alternative promotions/features for a product and using existing…

27 Nov 2024 · 1 min

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A speaker discusses using Digital Twins for e-commerce decision-making: comparing alternative promotions/features for a product and using existing audience data to generate prescriptive guidance rather than (or alongside) A/B tests. The focus is on digitally simulating outcomes to guide promotional choices.

Chapters

Digital Twins again. What would happen if I'm looking at my E Commerce solution and I'm thinking about doing this promotion or this featuring this product this month. What does that look like in compared to doing this other one? Right. And so we can really start using audience data that we already have in place and really trying to get a view by using Digital Twins about. Just like we were talking about earlier. Right. Is about the prescriptive guidance that can come out of this that really helps us with that as well.