Short YouTube remark by Tom Burton arguing that the emotional reaction people (especially younger buyers and their influencers) have to a business is at least as important as the design/look-and-feel when judging a brand.
I think brand is becoming not so much. Well, it's your design and your look and feel and all that stuff is certainly very important, but it's more the emotional reaction that somebody has when they hear or think of your business. Right. And I think you're right with the younger buyer. They're a bit more. They put more weight on that emotional response as to how they feel about a business and how others feel, not just themselves, but how others feel, how their influencers and friends and colleagues feel about that business. And so that emotional aspect of the brand, in my opinion, is as important as the design element of the brand.
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