Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

Who Are The Tool Belt Generation?

Name: Who Are The Tool Belt Generation?
Uploaded: 2024-07-01T11:01:04+00:00
Duration: 57 s
Channel: Tom Burton
Description: Short video/transcript discussing a rising trend of Gen Z pursuing vocational training—community colleges and trade schools—with implications for…

1 Jul 2024 · 1 min

Watch on YouTube

0:57

Short video/transcript discussing a rising trend of Gen Z pursuing vocational training—community colleges and trade schools—with implications for manufacturers and distributors. Emphasizes employer branding, digital presence, and building relationships with local educational institutions to attract and train talent.

Chapters

Gen Z is becoming the tool belt generation. They said vocational focused community college enrollment is its highest level since it's been ever been tracked. Now it says, well what does that really mean for manufacturers and distributors? It says well that's great. Those people are being trained because they could be you go to a vocational school and really understand a trade, right. And then decide hey I like business or I maybe want to go be a salesperson in those organizations. They talked about and there's four points that they made in that article with asa. They talked about the brand that you needed to have of your organization to attract the right people. Right. You know they're looking at more as what is your online presence, right. They're digital first people. Then they talk about getting having relationships with local community colleges, trade schools and even high schools to have people understand. Right. There's this big push that says go learn how to be a plumber.