Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

Who wins when everything feels unstable? #BusinessRisk

Name: Who wins when everything feels unstable? #BusinessRisk
Uploaded: 2026-01-16T19:14:27+00:00
Duration: 52 s
Channel: Tom Burton
Description: Tom Burton (speaker) argues that in an era of persistent instability and surprising global events, companies that effectively adapt—particularly leading…

16 Jan 2026 · 1 min

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Tom Burton (speaker) argues that in an era of persistent instability and surprising global events, companies that effectively adapt—particularly leading distributors—will thrive by being resilient and "antifragile", creating initiatives and change. Businesses that try to wait out volatility ("turtle" behaviour) or fail to pass on price increases risk failure. The speaker highlights ongoing unreliable supply chains and unexpected events as drivers of continued VUCA (volatility, uncertainty, complexity, ambiguity).

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Those that do it well will thrive, and those that don't know how to get the price increases through will end up failing. I also think that our supply chains are going to continue to be unreliable in surprising ways. And it's just there's going to be a lot of vuca, you know, large events that people didn't expect, like capturing the president of Venezuela. But. But. And we'll see more and more of these strange things, and they become distractions. My view is that the leading distributors are the ones that are going to just be resilient and antifragile and just move ahead and create initiatives and change. Those distributors that put their tuck their head back in terms of being a turtle and just sort of waiting for this to go away will end up be taking a large risk that they probably won't be able to recover from. So.