Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

Why Buyers Crave Validation in Their Customer Journey #customerjourney

Name: Why Buyers Crave Validation in Their Customer Journey #customerjourney
Uploaded: 2024-09-18T13:56:36+00:00
Duration: 37 s
Channel: Tom Burton
Description: Tom Burton argues that a new feature of buyer journeys is an increased need for validation. Buyers are doing more self-diagnosis and self-solutioning but…

18 Sept 2024 · 1 min

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Tom Burton argues that a new feature of buyer journeys is an increased need for validation. Buyers are doing more self-diagnosis and self-solutioning but seek external validation that they are on the right path. Sellers who map the buyer journey and provide validation can better support buyers during this process; those who lack a clear journey will struggle to help.

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What's new in buyer journeys and becoming more prevalent is their need for validation. They're self diagnosing and self solutioning more frequently, but they don't. But they want validation that they're on the correct path. Right. That's new. Right. And that's why, you know, I talk a lot about, and we talk a lot about, even with our customers, if you don't know your buyer journey and know what they're going down, it's certainly hard to validate and help them as they're moving through that process. And the people that not only have the buyer journey, but the validation is going to go on, add more to that equation.