Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

Why most B2B buyers avoid sales reps but still regret it #B2BBuying

Name: Why most B2B buyers avoid sales reps but still regret it #B2BBuying
Uploaded: 2025-08-27T16:25:44+00:00
Duration: 33 s
Channel: Tom Burton
Description: Tom Burton (YouTube) discusses B2B buyer preferences and the paradox that, while roughly three-quarters of B2B buyers prefer a rep-free, self-service…

27 Aug 2025 · 1 min

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Tom Burton (YouTube) discusses B2B buyer preferences and the paradox that, while roughly three-quarters of B2B buyers prefer a rep-free, self-service experience, those digital self-service purchases more often produce purchase regret or suboptimal decisions because buyers lack salesperson input.

Chapters

Number 5 3/4 75% of B2B buyers prefer a rep free experience. But here's this was a great great point, but self service digital purchases are more likely to result in purchase regret, meaning nobody to blame. Well, and that they screw up, right? They make the wrong decision because they should have talked to a salesperson or they should have gotten some more information rather than just relying on whatever they found online. Which I do think in this next one there's a couple of them up here.