Tom Burton argues that cutting expenses during downturns is a losing strategy that risks going out of business. Instead, he says companies should lean into growth, both organic and inorganic, when times get tough.
The premise of the article is especially in tumultuous or if you want to call it turbulent times. The the initial reaction a lot of with a lot of companies is to pull back, right? Hey, cut expenses, weather the storm. And what this article was saying maybe now more than ever is that that is a recipe for disaster. And to the point where you, you know, they went so far as to say, you know, you it's a going out of business strategy or a strategy for, for and and the opposite of that is really leaning into growth, organic and inorganic growth along the way, now more than ever is the right strategy. Paul, what was your what is your take on that? Just sort of their opinion on that. Do you think this is a grow or go moment in everything else we've been talking about.
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