Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

Why "siloed" data is destroying you business #DigitalTransformation

Name: Why "siloed" data is destroying you business #DigitalTransformation
Uploaded: 2025-03-24T14:00:46+00:00
Duration: 35 s
Channel: Tom Burton
Description: A speaker (Tom Burton) outlines the problem of siloed data across systems (marketing automation, e-commerce, ERP, data lakes/warehouses) and argues for…

24 Mar 2025 · 1 min

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A speaker (Tom Burton) outlines the problem of siloed data across systems (marketing automation, e-commerce, ERP, data lakes/warehouses) and argues for consolidating these into a single centralized data platform to enable better decision-making and improved customer understanding as part of digital transformation. The excerpt ends with a brief call-to-action inviting conversation.

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To help make better decisions across the company. And we do that by bringing siloed data that companies have in marketing automation, E commerce, ERP systems, data lakes, or data warehouses, bring all that into a single platform. So we're no longer having that siloed data, but we have one centralized data solution where we can make great, great decisions based upon actionable insights. So that's what we do. If you're trying to grow with technology, digitally transform your organization and serve your customers better by having a better understanding of them, we would love to talk to you.