Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

Why YouTube is Critical for Your Business Growth #wholesaledistributors

Name: Why YouTube is Critical for Your Business Growth #wholesaledistributors
Uploaded: 2025-01-08T16:03:45+00:00
Duration: 1 min 15 s
Channel: Tom Burton
Description: Tom Burton argues YouTube is the second-most-used search engine and wholesale distributors ignore it at their peril. Customers search YouTube for how-to…

8 Jan 2025 · 1 min

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1:15

Tom Burton argues YouTube is the second-most-used search engine and wholesale distributors ignore it at their peril. Customers search YouTube for how-to videos and product installation guides. Industry leaders need to treat video as seriously as trade shows and email.

Chapters

Tom what's the second second most popular or most used search engine in the world? YouTube YouTube Right but we don't think about that typically in the distribution or manufacturing world about how much content do we have about what we do in our business on YouTube there should be a broad omni channel view of how we market right? It's our events it's our email campaigns it's what we're doing at our branches and touching these people across all social platforms and the days of guys that are in their 50s and 60s and guys and gals of poo pooing the idea of touching their customers on social is way behind us and it's time to catch up if you're not there yet YouTube is the second most used search engine in the world People are going there and looking for things about how to install drywall right what type of tool to use for X job what to do with this particular thing so somewhere we should all be even more.