What percent said they didn't want to deal with an outside sales rep?

Name: Will #AI Replace Outside Sales Reps?
Uploaded: 2024-06-17T15:32:09+00:00
Duration: 56 s
Channel: Tom Burton
Description: Tom Burton argues that AI should be used to increase the relevance and value of outside sales representatives so customers will want to engage with them…

Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

Will #AI Replace Outside Sales Reps?

17 Jun 2024 · 1 min

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Tom Burton argues that AI should be used to increase the relevance and value of outside sales representatives so customers will want to engage with them. He notes that 22% of the company said they didn't want to deal with an outside sales rep, and emphasizes that AI can help make reps more useful rather than replace them.

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22%

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22% of the company said they didn't want to have to deal with an outside sales rep at all. Okay well and I, I believe and we're seeing this if an outside salesperson is providing value and relevance to that customer they'll want to see them or her. Right and if they're not providing value now maybe if they're bringing bratwurst and not bagels it'll work. I don't know. But if they're not providing value then that's exactly why it's just a quote unquote waste of time along those things. So there's a lot of capabilities for AI and to be not just helping to drive the sales process and the sales management aspect of it but how does that salesperson who hasn't been around for 50 years or whatever how do we provide that maximum relevance and the maximum value to the customer which will then cause the customer to want to have more interaction with that salesperson. That's kind of a win win.