A survey found many people would trust an AI agent to spend $50,000 on their behalf. Right now, B2B buying means following breadcrumbs: Google searches, vendor sites, reviews, pricing comparisons. AI agents could automate all that research faster and more thoroughly, which would force companies to rethink how they reach buyers.
Chapters
There was a survey done. They were. People were saying that, hey, I would trust agents to purchase up to $50,000 transactions. So we talked a little bit about this last week this came up is, you know, again, the traditional buying B2B buying process is Google something. Go to multiple websites, check things out, look over here, look at a review, whatever the case may be, right? A lot of breadcrumbs along the way. And what these articles, again, the one last week and this one is talking about is that AI agents doing the research for you, right? And doing the homework for you, finding the pricing, doing these things. There was a survey done. They were. People were saying that, hey, I would trust agents to purchase up to $50,000 transactions. Right? Now I, I don't know anybody doing that just yet, but I could see where that could get there because an agent or a collection of agents could do, I think, a really good, thorough job of evaluating the situation or, or a purchase or whatever, more so maybe than a person. But it completely changes the breadcrumb approach that we tend to use and build our marketing and sales actions around.
