What percent of organizations surveyed said their existing technology hinders their e-commerce success?

Name: You're killing your business if you buy software like this #TechStrategy
Uploaded: 2025-04-02T14:01:15+00:00
Duration: 50 s
Channel: Tom Burton
Description: This is a YouTube video (Tom Burton) arguing that buying point software without a technology plan and roadmap harms businesses. The speaker cites a…

Tom BurtonCo-Founder, COO and CTO of LeadSmart Technologies

You're killing your business if you buy software like this #TechStrategy

2 Apr 2025 · 1 min

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This is a YouTube video (Tom Burton) arguing that buying point software without a technology plan and roadmap harms businesses. The speaker cites a Digital Commerce360 finding that 93% of organizations say existing technology hinders their e-commerce success, and asserts that awareness of generative AI and modern tech would lead organizations to say technology is hindering their entire business, not just e-commerce.

Questions this video answers

93% (Digital Commerce360)

Chapters

It's so easy to just go buy software, but not having a technology plan and a roadmap and understanding the landscape of really what's going on in your business and where your silo datas are and so forth is just critical out of this whole thing. So it said literally this report, Again, Digital Commerce360 said 93% of organizations surveyed acknowledge that their existing technology is hindering their E commerce success. Right. So it's not. But I would go one step further if you would have asked them, is it hindering your success? If they are aware of the capabilities of generative AI and other modern technologies, whether it's ours or somebody else's, they would say that that's not just hindering E commerce, it's hindering their entire business. Sure, sure. But E commerce is a obviously a front facing channel.