Tom, a fashion consultant, saw bamboo, beech, and eucalyptus fabrics everywhere at a New York fabric show. These materials are lightweight, cool, and made in low-impact mills. He predicts eco-friendly clothes will dominate the market whether consumers choose them or not.
Hey guys, it's Tom. You know, in our consulting work, we do a lot of work in the fashion industry, and for the last couple of days, I've been at a fabric show here in New York. And, you know, you go to a fabric show and you see the things that are going to be used in apparel in coming seasons. And let me tell you this. You see this shirt? This is— that's a pretty shocking color, I know, but I'm wearing the shirt for a purpose because this shirt is made from bamboo. And I'll tell you what, going to the fabric show the last couple of days, you're gonna see a tremendous growth of natural green eco-friendly, whatever words you want to use, fabrics being used in apparel for the foreseeable future. This is a trend that's now going to really take off, and the functional capabilities of these fabrics are also going to be very interesting. They're light, many of them. They're very, they're cooling. They're going to give clothes a different kind of feel than cotton, wool, synthetics, a lot of the things that you're used to. So get ready over the next couple of seasons in particular, you're going to see a lot of ramp up of all of these new eco-friendly green fabrics, all of which are being— not all, many of which are being manufactured in facilities that are taking a lot of ecological impact into account as they are manufacturing. There was one particular presentation that I saw where— and I'll see if I can actually put the photo of this plant somewhere in here in the video— and you'll see that the plant is in the middle of a town, a resort town, and yet it's a fabric mill where they're manufacturing fabric from, in this particular case, manufacturing fabric from beech trees and from eucalyptus trees. So get ready, you're gonna see a lot of this stuff coming in the future. So whether you want to buy green or you don't want to buy green, you're gonna be buying green here. In the very, very near future. So take care. Hope you like my shirt. I know that color is really— whoo! But what are you gonna do? Take it easy. I'll see you soon. Take— you know what I mean. Bye.
