Tom Guarriello, Ph.D.Psychologist. Founding Faculty, Masters in Branding Program School of Visual Arts. Co-host of BrandBox.Show podcast.

Re-TIME Person of the Year 2006

14 Dec 2006 · 1 min

Watch on YouTube

1:20

In this brief video, Tom Guarriello, Ph.D., responds to a request for nominations for Person of the Year by proposing the American voter as the 2006 honoree. He argues that, contrary to a long‑standing pundit narrative that the electorate votes reflexively along fixed red‑state/blue‑state lines, the 2006 elections showed voters in states such as Montana, Virginia, and Rhode Island making unexpected choices. Guarriello frames this shift as evidence that new thinking guided voting behavior, and he concludes by reaffirming his nomination of the American voter.

Chapters

Well, hi Rick. This is Tom and I'm making a video to respond to your request for nominations for Person of the Year. I'm a little late. What are you going to do? My nomination for Person of the Year is the American voter. The American voter this year disproved what so many pundits have believed about the American electorate for the past, um, almost two decades. And that is that the American voter votes reflexively. What we've seen this year is that the American voter in places like Montana, in Virginia, in, uh, Rhode Island, uh, voted in ways that were unanticipated. The American voter did not follow traditional red-state, blue-state kinds of patterns. American voter decided that this was a year when new thinking was going to control the way in which we voted. So my nomination for Person of the Year is the American voter. Thanks! This was a cool thing to do. Bye.