Tom Guarriello, Ph.D.Psychologist. Founding Faculty, Masters in Branding Program School of Visual Arts. Co-host of BrandBox.Show podcast.

Tuber Lutz

23 Jul 2007 · 3 min

Watch on YouTube

2:33

In this brief monologue, Tom Guarriello introduces a newly built basement video/green‑screen studio where he plans to create direct‑to‑consumer content. He explains that a practice video he recorded—focused on how businesses are changing the way they communicate with customers—has been posted for viewers. The core of the video highlights Bob Lutz, Vice Chairman of General Motors, who is using YouTube and a video blog (the GM Fast Lane series) to speak directly to GM vehicle owners, a practice Tom describes as unprecedented for a corporation. He contrasts Lutz’s approach with well‑known personalities like Gary Vaynerchuk and the Blendtec “Does It Blend” team, emphasizing the significance of an executive engaging customers on a personal platform. Tom urges viewers to watch the GM Fast Lane videos, consider how they might interact with Bob Lutz, and also reminds them to tune into upcoming political debate coverage. The tone is informal, conversational, and enthusiastic about both his new production capabilities and the evolving landscape of corporate communication.

Chapters

Hey guys, it's Tom Guarriello. I was fooling around yesterday in this new video area that I set up in my basement, and where I'll be able to shoot green screen and just do some more things that I want to try. And I was making a video just for practice, but thought, ah, what the heck, I'll put it up anyway. Because it's a video about some changes that are taking place in the way businesses are communicating with their customers. If you watch my videos, you know that's an important issue for me. And so, um, take a look. I hope you enjoy it. If you don't care about such things, move on. I'll see you guys soon, and don't forget to watch the debates tonight. It's going to be cool to see YouTubers actually posing questions to Democratic candidates. That ought to be a lot of fun. So take it easy, and I'll see you soon. This is Bob Lutz. Bob Lutz is the Vice Chairman of the General Motors Corporation. The Vice Chairman. He's also a design legend. Bob Lutz is out here on YouTube making videos, talking directly to customers of General Motors vehicles. This is a big deal. This is not, you know, this is not Gary Vaynerchuk. No, No offense, Gary, you know, you're cool as it gets, but you know, and it's not even the Blendtec Does It Blend guys. This is Bob Lutz, Vice Chairman of the General Motors Corporation. I know you guys are probably not watching his videos, but his videos are talking to the General Motors customer in ways that no corporation has ever talked to their customers before. And that's directly on a blog and now on a video blog. So that's what I want to say. Take a look at the GM Fast Lane videos if you care at all about General Motors, if you care at all about, you know, corporate communication and the way companies talk to their customers and how you might want to talk to Bob Lutz, because I'm gonna make this video and I'm gonna attach it to one of Bob Lutz's videos And let's see if they use it in that fashion. That'll be interesting, huh? So take it easy, we'll catch you soon. Bye.