Sales tech stacks change constantly with new products, competitors, and economic shifts. Hyperbound trains customer-facing teams like SDRs and AEs on talk tracks and positioning as their tools evolve. The speakers focus on go-to-market strategy as the highest-impact area right now.
They're always trying to find the next best thing because unfortunately you can't just stick to one thing.
So, like I said, it's not only onboarding, it's not even performance. It's not only progression, but it's also in terms of cross-platform and being able to handle new, you know, competitive situations.
So, we like to, we like to call it change management, right? So, when, when we say change management, we're talking like new products being released, new competitors entering the market, new features, right? maybe the economy is shifting, right? And these things are constantly evolving, right? And that's why sales teams are always trying to evolve their tech stack. They're always trying to find the next best thing because unfortunately you can't just stick to one thing. You're always moving to the next. So that's why there's the long-term use case really for Hyperbound has never been an issue for us. It's, there's enough change constantly that companies are willing to adopt this Year over year. So we really target anyone in the organization that is customer facing. So think like, so obviously the SDRs and AEs, but also we target customer success, right? We target solutions consultants, sales engineers, solutions engineers, right? Anyone that would be on a call with the customer, we have the ability to train and make sure they fully understand their talk tracks and fully understand the product and fully understand how to position according to, your product direction, right? So that's usually our target market, and we're purely focused on go-to-market right now just because we feel like that's where we can have the most impact, at least starting out.
