A sales leader with a teaching background explains why short video clips work for building trust. People buy from people they know, not brands, so on-camera presence has become central to how his team sells.
Chapters
It's kind of weird. Um, and I look, having been a pre-sales guy, I'm probably a bit of a show pony anyway. I'm not that afraid to stand and, you know, having been an instructor and a teacher of various things over the years, I have no, no real fear of standing up and speaking in front of people. So, for me, there was no real barrier to that. It was, uh, other than that I look at that and go, who was that old bloke on there? Yeah. What happened there? Um, so yes, and I'd say it's just been very popular, so much, so much so that a couple of my colleagues in other geographies have not copied the roving reporter per se, but have taken to doing the same thing. Like, here we are at this event. And I think it's just, it's the power of the medium that we live in today. You know, everybody's looking for an easily consumable soundbite, and I think this seems to, amazingly seems to deliver it. Yeah.
You've packed so much good advice. You talked about the importance of the attention of the audience that you serve, and then obviously being able to engage them. And people want to engage with people, less so brands, and less so products. So if they buy the person, they will buy whatever they're selling. Obviously, it's got to solve a problem, but I'm just saying it helps immensely to buy into the person. So the question is, how has that impacted your team's approach towards social selling? You know, you're out there on the video. Yeah.
