Ep. 08 | "You Can't Hack Growth"

Record first. Every time. Gotta hit record first.

What's up, guys? I'm Daniel. I'll be hosting the podcast today, joined with Tommy Offer. What's up, Tommy?

Hey, what's up, guys?

We are so excited to be here and to be talking to you guys. We've got. Oh, we got some applause. We got it all.

I have buttons again.

Tommy's got buttons. You might be on button probation. We'll just see how. We'll see how today goes. But, yeah. So what's going on, man? You're in a good mood today.

I'm in. I'm in. What's. You know, it's Monday. It's my favorite day of the week.

It is Monday, I get. But that's not everybody's favorite day of the week.

No, I was. I was getting breakfast this morning across the street at the breakfast joint across the street. The guy walked in, goes, hey, bud, it's Monday. Huh? And I was like, yeah, man, it's Monday. Let's go. Let's get it. Like, nobody lives for Monday like me. I hate. Like, here's. I'll just say this to everybody watching. Maybe you're listening. If your life is arranged that you live for the weekend, you've. You've messed something up. Like. Like, why live for two days out of the week, right, if you're not happy five days of the week? Well, you got to change that.

It also has, like, this overarching theme of, like, sadness, where you're just dreading Monday rolling around. Oh, yeah, I used to do that. I mean, I used to really. I wouldn't say I lived for the weekend, but I was excited it was the weekend. And then probably I would enjoy that maybe for a couple hours on Friday before I'm like, man, I better soak this up Saturday. And then when Sunday comes around, I couldn't even enjoy Sunday because I'm like, my God, it's almost Monday.

Yeah. If you. If you are dreading something, it. It robs time out of the things that you love, Right?

Absolutely.

So. But I mean, what would I be doing on a Saturday? Sunday, I'd be hanging out with my friends, doing things I enjoy. And, man, that's work. Yeah, that's. I mean, this is. That's what we do every day. I got to hang out with my friends and do things I enjoy. Yes.

That's probably excited because this is something that you enjoy. I mean, I.

It's one of. You know, it's an old cliche, but if you love what you do, you don't work a day in your life.

That's true.

That's not true. It's not true. Works, work. It's hard, it's fun. It can be. It can be both. It can be work, it can be a challenge. It can be.

Right. But people.

People want to find something that feels like vacation, right?

No, no, no. The perspective of. Because, like, I can do stuff where it's hard or where it's like, you know, I put in hours. I mean, that is work. But to me, I mean, I understand the concept because you're never, like, really, like, work. I think work is something you. You. I mean, you don't dread, but maybe you do a little bit and you just become okay with it because you do it for so long, you know?

Yeah, well, I mean, we're. I think. Here's where I think it is. I think part of it is you grow up hearing the American dream is to one day retire and stop working.

Right? All my life.

Yeah. Yeah. So the American dream is to not work. To, like, get to a place where you've accumulated enough. Enough wealth, where you don't have to work anymore. So that makes work the enemy all day. It's this thing I have to tolerate until I can not do it anymore. Instead of going, hey, this is a thing I get to do. Thousands, hundreds of thousands, millions and billions of people around the world don't even have access to work that will provide and grow your life. And then we want to shortcut it all the dagum time. We want to, like, hack, make it to anything. Hack work, hack growth, hack life, hack, all those things. Like, no, you should just be enjoying the process because the process is refining not only your life, but others and making you better. So for me, man, I love Mondays. I tell people all the time I hate vacations. I'm going on one next week. And so, like, you guys don't even know this yet, but Tuesday to Tuesday, I'll be out next week. My wife has demanded my time, and so we are going.

Nice.

We're going to the beach.

You can't argue with that.

We're going to the beach. Mid pandemic. So that'll be fun. I'm not telling you in case I've got stalkers out there.

You got one right here. I just wanted I was gonna wind up beside you.

Yeah, and it beats down with a. With a microphone. Set up and do that.

What are you doing here? Well, anyways, let's start this podcast.

Actually, what would be funny is my wife would be like, of Course, you brought the podcast to you. Yeah, that's exactly what she would do.

I know. Yeah. And Kelly would hate me for eternity.

She'll get over it.

No, I do understand that concept. I mean, like, there are things, and this is why I honestly believe, and I think everybody knows this, but you should do something you're passionate about because you do never work a day in your life because you enjoy what you're doing. I mean, there's been times, for those who don't know, I do video work, too, where I'll do a project, and I'm like, I'm so excited while I'm shooting the project that some of the shots, I'm getting them, like, I can't wait to get back in. So normally what would happen is I would shoot that project, you know, come home, dump the gear or whatever, or come back to the office and dump the gear, and then save everything for the next day where I offload the footage, where I go through everything. But, no, I'm, like, excited. And I'll work, like, three or four extra hours just looking through the stuff, organizing it, and it just, like, psychs me up for the next day. And so I understand the concept of, you know, never, like, working a day, even though it is working, because you do have to put effort into anything that you're gonna do to get something out of it. But, yeah, I mean, you're talking about people wanting to, like, make things, you know, hack things and shortcut things and stuff like that. How do you feel about that? Like, I mean, like, life, growth, hacking, all that stuff.

Oh, God. Growth hacking? Yeah. I don't think it's possible. I don't. Not only do I not think it's possible, I think it's detrimental. I think you'll spend more time trying to figure out how to growth hack, you know, and try to shortcut something than just having the process. Because there's two things. One, not possible. So you spend all your time, energy, effort, attention, trying to shortcut something. That's meant to be a process, but also you lose so much. What you lose out of not going through the process is so more. So much more valuable than what you would gain by shortcutting it in the long run. So, like. So, for example, this is for everybody that's heard this podcast before. You know, I grew up, like, sort of on a farm out in the country, and. And I have a lot of. Like, all my metaphors and analogies tend to always go back to that. So I've spent two thirds of My life in the country, right. Watching people farm and being a part of that process. And so when I look at that, what I've never seen, and thousands of days, hundreds of thousands of hours, what I've never seen is a farmer standing in the middle of the field, staring at the ground, yelling for it to grow.

Yeah.

Trying to convince it to grow. Trying to hack it some way. I've seen. I've seen farmers, you know, apply fertilizer and. But that's all part of this process. That's part of the process, you know, and so people say, well, you know, you can't hack because you can miracle grow. No, miracle grow is just genetic engineering of a fertilizer. Like, you're just giving it the nutrients it needs in a. In a superficial way. Like, that's just the process. Like, that needed to happen anyway. Right. And so you just were able to do that in an efficient way. You've found a better process. It's still process. If you don't do that, there won't be growth. But, like, what people sort of misinterpret is that you can be efficient in your processes, but you can't hack the growth because growth is always a byproduct. Fruit is always a byproduct. It's like. It's like gasoline. Right. So, like, you can't. Can you. Can you hack making gasoline? No, because gasoline is a byproduct of the process of refining crude oil. And so you were out there refining crude oil, and this thing happened on the side. You know, when they first, like, gasoline, they discovered gasoline trying to make kerosene. They were refining crude oil to make kerosene, and gasoline was there, and they didn't have a use for it, so they just burned it off at the factories. They just burned it off to get rid of it.

Oh, guys.

Millions of gallons of gasoline. Hundreds of millions gone because they didn't have a use for it until, you know, octane showed in cars and all this other whatever, the automotive revolution. So this thing that we want in life, growth is just always a byproduct of other processes. So there is. There is no. Like, I'm going to strategically go see growth. If you have a company and you want to see growth, then that's always a byproduct of commitment, culture, and courage. You're right. So, like, I want to. I want to grow my bottom line. Well, then your commitment process has to be better, you know? Like, you know, so I've got to go think about how attractive I am to Customers, what interest levels I'm getting, how much conversion, what are my conversion rates looking like? And at the moment of conversion, are they making purchases? And then at purchases am I getting information to calls repeat. Which by the way, is our process. So if you, if you're. That's the process, right? Well, so you can go be more efficient in the process, but you can't get growth without that process.

So you can laser focus your energy.

Into your process, into your process and trust growth.

Right?

Growth happens like fruit happens. It's like a, you know, like there's old, you know, happens. Yeah, fruit happens. Growth happens. Like that. Is that. It's the natural.

That's my tattoo for the, that's your.

Tattoo for the day. Growth happens. Like that's the, that's the natural process playing itself out. If you do all the other things that are prescribed, the things that we teach, if you do that, then growth happens. It just happens.

So you're not skipping. It wouldn't be like a farmer plants a seed, yells at it and pops up. That's not what you're saying we're doing. There's the process. And that process is fundamentally important to your development and that maintains the structure of what you're doing. Is that what I'm saying?

Yeah. And it's fundamentally dependent upon the process in front of it. So you can't. Gotcha. You can't, you can't take a bunch of seeds and go hold them in your hand and yell for. And wait for growth to happen. Yell, wait, do anything else. If you had seeds in your hand and you sprayed Miracle Gro on them and you held them in your hand and had them in your fist like they. Nothing would grow because they first need to be planted in the right environment. They need to be surrounded by the right nutrients to help them grow. They need photosynthesis from the sun. They've got all these outside factors that weigh into their process. So you know, you're playing your process part is one piece, but the, you know, so you've got a, you've got a product and if you keep the product in house and you keep perfecting it and yelling at it to do something that's great, it never grows. You've got to go place it in the environment, you got to give it to customers, then you've got to wait for all the outside forces. So product, market fit, affiliate marketing, how it's perceived, where it finds its place in the market. And then you've got to have some sunshine grow on it, shine on it. And then the process that you have is beholding to the products process, Is it valuable? Have you built it so that when it takes root, it takes deep root so it can withstand and grow tall or will it fall over quickly? Like. So all of that has to play a factor in the growth. But you can't hack growth growth because. Because fundamentally growth is a byproduct. And because fundamentally growth is a byproduct, you can't hack.

I think also your process is very important. I mean, it's not just the concept of a process. I think it has to be the right process. And it's weird that we're talking about growth. I have an example I found when I was in Costco, a bag of fertilizer. So me and my neighbor, we have this, like, little unsaid competition where we come in on each other's yards and stuff about who's gonna have the greenest lawn every spring. And I found this stuff. It was like $65 a bag, and.

It was a 400 pound bag. It was Costco.

Yeah, it was so heavy and it was like, on the bag it said greener lawn. And like something like, incredible. It said something along the lines of incredibly greener lawn. In three days, it might have been seven days. I don't know. I think it was three. So I'm like, yeah, man, I'm gonna knock this out of the park. So I went and got that. Now, I didn't do any research on what kind of grass was native to my yard and boys growing. I didn't know anything about weeds. Like, I mean, I feel like I should have. Um, but I just saw that it was green and I just saw that it was green and I was like, I'm gonna do it. So I put it in that little. I bought one of those little fertilizer spreaders, went on through my yard. I spread it in like three days. Nothing happened. Seven days, nothing happened. I will say this. Two weeks into it, like, you could tell, you could see a clear line of demarcation between my yard and my neighbor's yard. And he came over, he's like, man, what are you doing? Your lawn's so green. And it was like, really, really green. But what was happening was it was just like an overall fertilizer. If your yard was in, like, if you had done the right process before and got rid of all the weeds and had the right grass growing. But instead, like, I was mowing.

Everything bad grew too.

Everything bad grew and it grew big. So, like, I would mow My yard. And like two days later, like I'd mow it low. Two days later, some of these weeds were like, really tall. I'm talking like maybe a foot tall in two days because I'd fertilize those. And I'm like, what is happening? You know, like, and I look at his lawn and his lawn wasn't as green as mine, but it was more consistent and it was. And like now his, his grass is completely, you know, it's all one type of grass. There's no weeds growing in it. He did the work he was supposed to do. He pre treated all that good stuff. And his yard is not only greener, but it's fuller and is more complete and mine's patchy and he's got. And so like I just went back and learned about all this and realized what had happened. And so now, you know, I use a company.

So now you're repairing it?

Now I'm repairing it. I had to pay more money to do that. I had to, like, I lost.

Probably one of the great lessons in life. You get to do two things. You get to prepare or you get to repair. And there's very rarely a third option.

And it's very expensive to repair.

Yeah, no, it's always more expensive to repair what you've broken. But that's where like culture comes in. Right. And so like we talked about commitment first, like you've got it like growth hacking. But then like you had an environment. You were trying to environment hack, you know, and so. Yeah, so you were trying to environment hack. And people want to do that in their offices and they do like, oh, well, we need, you know, five. What do we need? We need five, like company outings A month? A year? Not a month. You'd never get anything done. Yeah, five company outings a year. And we need like during, during the pandemic, we've got to, you know, we're going to do what, nine zoom zoom meetings a month, you know, where everybody gets together. We've been doing them in our corporation they call happy hours. So like 30 minutes at the end of a day. Happy hours? Yes. And so we get them. We get just get together and, and hang out and get to see the group. And that's been super, like beneficial. Like, so that's not, you know, that's one of those things. But we're trying to like environment hack. Like how do we do these things? But there is no substitute for the process of relationship, you know, like you either have one or you don't. Everyone knows It. Everybody can sniff out a fake when it's a fake. Oh, yeah, yeah, right. Oh, yeah. And so especially when it's a fake relationship. So, you know, there's. There, you either have it or you don't. There is no substitute for the process of relationship. And you cannot hack it and you cannot imitate it. You were trying to hack your environment and your front lawn and it wasn't prepared for relationship. Like, you know, it wasn't prepared for that. For that influx of time is an influx of the nutrients, right? So what, you were giving it something that fed growth. Well, what feeds growth for relationships is time is, you know, like, sort of like everybody's got, you know, we call them love languages. If you haven't read Gary Chapman's Five Love Languages, what an incredible book. And it talks about the five ways people receive affection and understand love. And, and so that's great. Not just for spouses and relationships. It's also great for business leaders to know, like, hey, there are some ways that my people. There's five ways that all my people receive love in varying amounts. And so we should be doing something on all five of these so that we reach everyone. But there's no hack for that, right? And so when you gave an unprepared lawn an influx of what made it grow, all the bad stuff grew too. So if you haven't prepared your culture yet grew faster. So if you haven't prepared your culture, so if your culture has even like the hint of weed, of backbiting or jealousy or resentment or any of those things that are also bad that we would consider weeds, the moment you try to hack the environment and influx all these things, right? Influx. All the things that you think make culture grow. So now as a boss, you're spending all this time with people. Well, you know what? Paranoid people that don't know that you love them are going to think now, oh, God, he's always watching over my shoulders. So some people are going to love, like, I got so much insight with my boss and he's always around. And some people are going to hate that because you haven't prepared the environment. The people who. You start giving incentives out. And some people are going to be like, man, I just really get like, man, they appreciate me and they love me and they gave me an incentive for hard work. And other people are going to be like, I just feel like he's always trying to buy our time and buy our loyalty. And I'm not for sale because you didn't prepare the environment. And so the weeds are going to grow faster because you didn't take the time to do everything right in the beginning. And that's not to say you shouldn't influx all those things. I'm just saying you should take the time to do the process and quit trying to hack it.

Yeah. And that's detrimental because, I mean, luckily, you know, I had the money to go back and repair my lawn, but some businesses who are starting up don't necessarily have the time or the money to get back.

You may not survive it.

Yeah. So that could be. I mean, that could be a killer, man. That's good.

You know, the last thing, though, because we just. Because I'm gonna bring it all full circle. We talked about commitment and we talked about culture, but the last thing is courage. Right. And so also, you know, people want to hack the future and get the future here now. Right. And there's no. There is no process. I mean, we've had. We've had business partners call us or, you know, help us start businesses and want, like, sort of employee benefits at the same time as being an owner. And, like, there's no hack for that. If you don't have money, you don't get paid. That's how ownership works. Right. One of our first business partners were the same. Was the same way, you know, wanted employee benefits, but ownership privileges as well. And you can only ever pick one or the other, so you don't get to get both. And, you know, that's one of those things where if you find employees that are acting like owners, man, hold on to them. We're super lucky here at Lead Fast because we're a small ship. There's only like five or six of us. But, man, everybody owns everything. Like, I feel like you and Justin and Mackenzie and even Mark, who's interning and sitting over there behind a camera. Like, I feel like he owns it. Like, this is his thing.

Absolutely.

Me and Mark were the first two people here this morning. We showed up at the same time. And, like, that was cool. Like, Mark got here and he was early.

Man, you must be on a. Like a. That's a schedule right there to keep up with Tommy. I can't do that.

Well, it wasn't that early, but that's today.

It wasn't that early today.

It wasn't that early, but Mark is. But showing ownership, showing up early, staying late, like, working on. He's always willing to do whatever. And. And so anyways, you can't hack the future either. There's a process. It is what it Is and you can't get tomorrow's results today without today's process. Like you just can't. Tomorrow's results are sitting there in tomorrow. Right? Right. You can't bring them forward into the future. Tomorrow's results are going to be tomorrow's results. All that you can do is work hard today to make today's results better. That's your option. All you've got is right now. You can't worry about yesterday's results because they're gone. You can't go back and fix it and tomorrow's results are waiting. All you can do today is work harder. And so you can't you just do the right, the next right thing today is all that you can do from a courage standpoint, knowing what to do next. But there is no there. I just that because of those reasons, because growth, because growth is a byproduct and because time is consistent and constant. Because you can't go back to yesterday and you can't go forward to tomorrow. All you have is today. Because growth is a byproduct and all you can do is work on it today. You can't hack it, so stop trying. They don't go to any website that promises you a growth hack. I can promise you a growth process.

Right.

And if you get more efficient with the process, your growth will come quicker. But that's it. You still got to go through the process.

Right. So let me just be devil's advocate for a second.

Okay.

I'll ask this question.

This will be fun for you.

Well, yeah. So let's just say you could get tomorrow's, you know, results today or next week's or next year's results today. Let's say there was some magic, whatever that existed to where you could do that. If you knew that meant you have to skip the process of hard work to get that, would you do that?

Absolutely.

So you would skip the whole process and go straight for it?

If I could get tomorrow's results and the results were the same as my work.

Okay.

But I didn't have to do the work. Yeah, yeah, absolutely.

Would you feel like you're missing out on maybe valuable life lessons you've learned in that process?

Oh, I absolutely would.

But you've already got the product. But I was.

Yeah, no, I absolutely would miss out.

See, I thought I had you on this one.

I would absolutely. No, I'll just admit it. I would absolutely miss out. I'd be less of a well rounded human. I would, I would care less for people. I would have Less empathy with the world because I hadn't had any challenges. But if I could shortcut everything and just be what you want, Infinitely wealthy. And if I could be, you know, what's the guy that snaps? If I could be Thanos. Yeah, of course I would be Thanos. Why. Why wouldn't you be Thanos? If you could be, why wouldn't you have ultimate power? Yeah, I'll admit that. I'll be a complete jerk and take ultimate power and no process.

I mean, that's what. That's what everybody is in for. I mean, like, the goals that they're trying to get is the future. So if they got that today, nobody really joins or, I mean, like, starts a business just to learn a process. And I get that. I thought I had you on that question, but.

No, but you know what would happen? That I would lose everything, right?

I mean, you would lose people around you. You would lose. I would lose.

I would lose the thing I got. I would lose the goal. Like, if I got all of a sudden was a billionaire.

It's like winning the lottery.

It's like.

Yeah, but.

No, but that's proof.

Yeah.

Because those people had no process, walked into product, a goal, I walked into harvest with no process. And because they didn't know the process, if they didn't understand the work it took to get to somewhere, they abused what they had. A lack of honor, a lack of understanding. Honor to me is just understanding. A lack of understanding and honor will always lead to a life of abuse. Like, if I could take this microphone here, if I don't understand that it's a microphone, you know, it make a. It'd make a pretty good hammer. It's shaped like a hammer.

It's pretty heavy.

It's pretty heavy. I could put nails in with this thing. Because I didn't know it was a microphone. I didn't know it had a purpose. And I didn't know it could exponentially increase my volume, not just on recording, but to the world. Because now I haven't have access to the Internet through this thing that takes my voice to hundreds of thousands of people one day. Like, I would just put hammers. Hammer nails in with this. It would destroy this. It would destroy this. Using it for an unintended purpose. Well, if I don't understand the process and I understand the. The purpose of wealth, I don't understand the purpose of success. I don't understand the purpose of a successful business or a successful life or a successful marriage or a successful fatherhood. If I don't understand the purpose of that because I haven't walked through the process of that. Then when I get that, I'll abuse it. So I'll abuse wealth and I'll abuse my family, and I'll abuse my marriage, and I'll abuse. Like, I'll abuse all these things because I don't understand their purpose. You only learn purpose and process. Wow. Only ever you could be told purpose. I mean, I was told purpose all day long.

I was told to process that.

Huh.

I said, I need a minute process. That was. That was good.

You only learn purpose and process. Like I was told. Like we did. Like we did marriage counseling.

Right.

Everybody does that, like, premarital, like, you know, whatever. And we grew up in a. In a Christian home. I was very lucky that my parents have been married. How am I 40? So they've been married 42 years. So, like, you know, I. I'm. I grew up in a home where both parents were married. My wife did as well. And so we grew up understanding that marriage was important. We grew up understanding that what. What we believe it was intended for. And. And we were very much aligned on that. I didn't understand the purpose of marriage, getting married. It was the process of marriage, of being married that taught me the purpose of being married. Wow.

Yeah.

I just didn't get it, and I didn't understand it. I had no. I had no way to comprehend it. It was that process I didn't understand. I mean, I grew up, you know, poor. I grew up in a. You know, my first home that I remember living in in South Carolina was a HUD home my parents purchased. And. But my parents worked hard and they got us to a different level, and we moved into the middle class and then eventually into the upper middle class. And I went to college with a, you know, a new car and, you know, whatever. And so, like, mostly because I was scholarship, but. And so some of that money got given to me as a new car. But I didn't understand finances until I had to run a business. I didn't understand success until I had to go get it.

I had to work that out. That process.

Yeah, yeah, the process. The process. That's why.

That's why I didn't probably just skyrocket the first time.

No. Because, look, I haven't changed that much. Like, the thing that kept us in it, like Andrew's hard work and my charisma. Right. That. That kept us in it. Those. Those two things haven't changed. Andrew still works harder than anybody I know, and I still can captivate a room and talk my. You know, talk about anything. Right. And so that has been. That's just been a thing. Well, I had that back then. What I didn't have was the process.

Okay.

And so I. And I believe that I'm here on earth to help encourage and motivate you guys and all the people that are out there listening and watching and teach them this thing that we figured out. I feel. I feel like we're so blessed that we were able to go through the process, and so now we were able to systematize the process, write. Write it down, make notes, and show that other people can go through the same process for success and have those things. I think that's why I'm here. You know, I believe that in my core, and I'm so excited that we get to do this every day. That doesn't happen without the process. So I would have never gotten. Ultimately, purpose wasn't to be successful. Purpose was to have purpose. Right. And so, like, I would never have purpose without that process. Wow. So I think purpose is something you discover along the way while you're being processed.

That's. That's. That's crazy. I mean, like, that was a good illustration of, you know, like, what process does. Like, what the purpose of process is. That's. Hey. Purpose of process. That's a whole new topic that we could even go into.

Yeah, we. I just. Is there's any ghost writers out there that want to help me write a book because I'm not disciplined enough to sit down and do it? I can talk to you about it all day long. If you're a really good writer. Hit us up tommyfestco.com let's talk about it. Because, golly, that's. That's.

I can't imagine getting you together with a ghostwriter or something like that, like taking Tommy and putting it on paper or in an audiobook format for us, people who aren't good readers.

All right, so we got. We got four minutes left. And I know that you have the stack of cards here, and you really want to do a card, so I'll let you pick any. Any color today. Randomly pick a color.

I'm just gonna pick one. It's gonna come from the middle. So it's. Let's just say it's green.

Green. And it has a leaf on it. We've been talking about as the earth on it.

Oh, man. This is. This is a good one.

Okay, I'm scared.

No, this is not a scary one, though. What isn't Fair. Right now, this, I mean, you talk.

About anything, but I mean, our legal system.

Yeah.

I mean, what. Here's, here's what's not fair. Everything.

Mm. No, I agree.

Yeah. Everything's unfair. Yep. Everything's unfair. Nothing in life is equitably distributed perfectly. Nothing is fair. Fairness is a man made construct that doesn't exist.

It's an illusion.

It's an illusion. Fairness is an illusion. Partnerships can be designed to be fair. Nobody works exactly the same amount. Even though you may profit the same amount. You did not work the same amount. You did not put the same amount of hours in always, ever. Like, nothing is fair. You cannot design a fair system. It doesn't. Outside of some sort of weird computer simulation. Nothing.

Which we may be in right now.

This is one of the best arguments for not being in one. Is that nothing because nothing's fair. Nothing's fair in the world. And so they're, they're a computer simulation unless it's programmed. You're not fair. Like the, the amount of inequity in the world is more than anything proof that. I mean, hopefully we're not in a simulation that's designed to, you know, hurt people. But like the, and by the way, I don't believe that we're in a simulation. That's all like conjecture and stupidity.

Yeah, but now my head is chasing the thought.

Yeah, yeah, you got to stop and come back. I can see you run. Come back, Daniel. But no, like, nothing in the world is fair. Nothing in the world is fair. And if you can find an unfair. Here's, here's. Here's where fairness comes into play negatively. This is why I don't like the concept of fairness. Because we've been taught that you should desire, want, and seek after fairness. Which means. And the reason we get taught that is because defensively, preemptively, before there's even an opportunity to be treated unfairly. We promote fairness because it discourages people from taking advantage of us. The reason we all promote fairness is because we're all scared that if we're, if we're not promoting fairness, that one day someone's going to take advantage of us. If we understood that fairness doesn't exist in the world, we would be looking for, and we would be more apt to look for an unfair advantage, seize on it, and progress our lives. And we wouldn't feel guilty about it because we wouldn't be beheld to this construct that doesn't exist in the world. That's what's unfair most of all is that we limit people's lives by teaching them not to take unfair advantages because they have unfair advantages. What you do with that advantage makes you a good or bad person. Having an advantage does not make you good or bad. Like, for example, here's a great example. Very, very, like, poignant and on time.

My wheels are turning.

Does white privilege exist? Heck yes, it does. Heck yes, it does. And white privilege doesn't mean I've got an advantage because I'm white. It means that I don't have a disadvantage because I'm not white. Right. And so it's, it's not like, you know, like Mark is a young, talented, talented black man, but like Mark will face challenges because of his skin color that I'll never face. And that's an advantage to me. Right. Should I feel guilty that I was born white? No. I don't have any reason to choose that, Any way to choose that. I just got born. So I am not going to feel guilty about who God made me to be. He made me a white man. Should I take full advantage? I feel bad about taking full advantage of my whiteness. No.

Well, it depends on how you use it. Right?

It all depends on what you do with it. I should take full advantage of my white privilege, the advantage that I have of being a white man in America. And I should use that to advance the calls of other people.

Advocate.

Yeah, yeah. To advocate for other people. So like, yeah, no, take your unfair advantage and run with it. Fairness is not something that we can achieve. It's not. We can't balance the scales of inequality in the United States. It's never going to happen because it can't exist. There's all. Because there's always. If there's not, it's not quantifiable. It's not quantifiable. So even if all things are considered, all laws are equal, which they should be, because laws legislate, that's man made. Like, that's the same as a fairness construct. We can just make them equal. So all legislation should be equal. Will there always be judges with biases? Yes. Will there always be idiot police officers that are racist? Probably. So are we gonna be able to stamp out inequality? No. What we can do is make the system that's a man made construct, all things equal. And then everyone else that's a part of the system has to use whatever advantages they have to eliminate the disadvantages of others.

That's the, the word has to. Like, it's almost like that's your duty, you know, like if you're given that.

To use that it's the benefit of the privilege.

No. So one thing is, we should have dove into these cards a lot sooner than when we did. I mean, because this could be a podcast. And plus, I would love to do a podcast where you just talk about that.

Well, let's do that. We'll set that up. I've got some guys that I was. I went to Nashville, and I was like, I got to be a part of this group of young, talented, talented black men in Nashville. And I got. It was on the Ultimate Shift podcast. E from Glick. Thank you for inviting me to do that. And it's out if you guys want to go check it out. The Ultimate Shift podcast. It's on Spotify. E from Glick. And it's like, these three guys, and I literally. I said very little. So if you're going to listen to me, you know, whatever. I don't. I'm a. I'm a white male in America. What do I have to add to the race?

How did they get you to say very little?

Like, that's.

Even if you're not talking about race?

Because in a room of those gentlemen. I just want to listen.

Yeah.

Like, I don't. I don't have any. I don't have any experience.

A lot about you. That says a lot about you.

I'll talk about anything. Right. But when I'm in a room full of experts and you can't. I'm never gonna be an expert on being black ever. You know, I have so much appreciation for that culture. And, you know, hip hop's one of my favorite types of music and black art and gospel, and I kind of grew up in a black gospel church, so, like, whatever, dude. Like, I appreciate that culture so much that when I get around people who have lived it, you know, like black people, when I'm around my friends, like, I just shut up. I have zero to add to that conversation other than my job is to be an advocate in my culture. Right. My job is not to go step into their culture and change things. My job is to step into my culture and change things and be an.

Advocate or even tell them. I mean, it blows my mind when I see people and I'm not gonna get into this, but when I see, like, white people arguing with black people about blackness. Yeah. Racism, blackness, systemic. Like, you. Like, how are you, as a white person, qualified to argue?

You're not.

You're not.

Yeah. So just shut up.

I think we can all agree on that.

Show your face.

Shut your mouth. Okay. Yeah. Well, man, that was good.

Like, yeah, today was good, man, I had a good time.

We went a little bit longer, but that's okay. We got lots of good stuff in store plan. We love for you guys to hear it. Check out our podcast. It's on YouTube. The video, it's on Spotify. It's on an Apple.

Yeah, Anchor fm, Apple, Apple podcast. It's out there.

And check out our website, leadfastco.com we have lots of good resources.

If all the process we talked about today, you can, you can actually sign up right now to talk with us about those processes, you can go to our website, find out. I do a, I do a six week, like one night a week, one hour a night. I do a six, six hours over six weeks where we walk you through what it is to make that process work.

It's incredible. So if you, if, if you're not in that position where you could benefit from that, but you know somebody, a struggle, entrepreneur, business owner, leader, like hit, hit us up. Hit them up. Send them to the website, lead fastcode.com and again, subscribe to our podcast. We're on social media. We're on Instagram, we're on Facebook. Check us out. We'll see you guys next time.