Ep. 11 | "You CAN'T Train CULTURE"

Here we go.

Welcome back to the Lead Fast podcast.

We have new music and it is. It's dumb o' clock here.

It really is.

We've three o'. Clock. This is the. This is the ninth time we've started the podcast today because.

Yeah, because we won't tell you why, but it's the night time.

We're just, we're just, trust us, super giggly. Right? Yeah.

And I was acting like this while you were shooting conversation on the couch. I don't know what, because I was about to fall over asleep right before lunch. So I like this.

This is good. So Daniel's. It's a weird combination for Daniel of catching him when his blood sugars.

Right.

And his Adderall is kicking in and then things like really pick up from there.

I'm diabetic. That's the blood sugar part. But I never manage it, so.

Oh, well, I guess we're just going.

We're just going with it, so. Yeah. Welcome back. I've got a surprise for you. I didn't tell you about this.

I got somebody that always scares the crap out.

I know it does. Yeah, I know it does. I got somebody who has asked a question. There's somebody who listen to podcast.

What?

And we have listeners. We have listeners and we have questioners and they want to know an answer to a business related question. Okay. And we can get to that a little bit later. We have no agenda. As always. This is not scheduled, this is not plan. But I do want to say, if you don't follow us on Instagram, you should go to Instagram right now. It's eadfastco and we do a thing where we release content, but you can also, like message in and ask questions about businesses, about your business, about you as a leader, you as an entrepreneur, wherever you're at. Tommy's got the answers. I guarantee it.

Tommy has a answer. I may be making it up, but it's gonna work.

I promise you that. And you, if you're watching, you know, if you've seen this far into it, you already know that, but that's a great resource for you to go ask questions, get some stuff answered. We'll try to get to it on the podcast and we may even work it into other stuff, curriculum wise.

Yeah, for sure.

So there's a lot of stuff going on. Lead Fast. At Lead Fast.

Is it co. Yeah. @Lead FastCo.

That's it. The first time.

Yep, you did the first time and then you started giving us new names.

So my blood sugar must be dropping. So I'm normalizing. We have to hurry up at lead fastcoat on Instagram. All right, so let's get into it. Let's ask this question because I. Here we go.

This is a fully, like, thought out question and things.

No, this is a full question. He says he's not really sure how to word it. This is from Kyle, who is an entrepreneur. Okay.

Hi, Kyle.

He wants to own his own business one day, but he's got a question for you, and it is, what do you spend the majority of your focus on? Like, what are your goals, your systems? So I would say. I would probably sum all that up and say, like, what are your habits? I mean, I know you can get to goals too, but what are your habits?

So we'll start with habits. I don't have a lot of good ones. You know, I've got. I mean, I eat like a pigot trough. Like, I just. I really struggle with my diet.

Like with Honey Buns.

Honey Buns. I'm addicted to them. And I comfort eat. So, like, anytime that I stress, eat right. And the problem with being an entrepreneur is there's always stress.

And.

And so from a habit standpoint, one of the things that I do that really helps me is that I try to at least maintain a diet that is going to keep me relatively healthy while I'm stressing. Right. And so you guys have seen me in the office. I eat mostly no carbs. And I'll go a week and I'll just eat three boxes of Honey buns a day.

Ration those out.

Yeah, yeah. And then all of a sudden, I'll have to get back on it. And then I'm like, all right, I'm going to eat no carbs at all. And then I'm just trying to stay. Stay healthy. I'm 40, so diet's a big deal at this point because I'll just melt into dad bod real fast. So anyway, so diet for me.

But I'm doomed.

Yeah, well, the diabetes.

I don't even eat honey Buns, man. And I'm doomed.

Yeah, well, you know, we can. We can work on that.

Mark eats honey buns. We know that. We've established that.

Yeah. Mark, our intern, ate all of our honey buns. We had like 45 of them. And I came in and they were all gone.

You were on vacation, right?

I was on vacation.

I thought you were coming in, sneaking some out because they were just going. Nobody else in here eats that we knew of.

And then we were trying to figure it out. And then all of a sudden, Mark goes, I'll replace them. He knew. He knew he had. So. So for me, diet, like, so taking care of me as a person. Whatever. Whatever for you is the answer for that. So you've got to maintain good sort of personal balance. And I don't. You guys have heard me talk about this before. I don't believe in, like, the work life balance thing. If you love what you do, like, then work is fun. And I hate vacations. Like, they get on my nerves. I don't take them. I really like work. I like to work. I like to be doing things. And when I vacation, I like to vacation with the people I work with, which is really weird. But we do have that dynamic here in the office where, like, you guys are my favorite people to spend time with. That's why we hired you. That's why we have such a great culture. Like, I love being around the people I work with. But you have to have a good personal balance. Like, you have to be able to stay at the end of the day that you feel like a whole human. Like, you feel complete. You've done what was necessary for you to feel good about yourself. At the end of the day, lay your head on the pillow and go to sleep soundly because rest. So diet and rest are the two contributing factors, the main contributing factors to happiness. Right. And so you can't feel frayed all the time, and you can't feel sluggish and hungry all the time. You've got to be able to maintain a healthy diet and a good rest schedule, and that's different for everybody. So I don't offer a lot of specific advice on, like, what habits make you good if you want to be successful. The habit of reading. I don't read a lot. I listen to books a lot. I'm an auditory learner. It just works better for me that way. But I probably do a book a week. Really? Yeah. Yeah. And then. And. And they're all entertainment or business or both. And so you must make time to.

Do that because I know your schedule is very busy. You must, like, say it.

Well, every morning, like, so I, you know, I've got an iPhone, so I take it into the shower and I play an audible in the shower. Like, I'm listening. And. And. And so, like, that's always like, you know, probably 15, 20 minutes of, like, you know, it's like five minutes of shower and 15 minutes of sitting there listening. But it's warm, so who cares? It's warm. And you don't have to flush. That was weird.

I said, right. I didn't know you were going there.

Yeah, exactly. So, but. So, yeah, so listening and reading, taking in new knowledge. Because here's what I know is that I don't know everything. I like to pretend that I do sometimes, but I really don't. And I'm pretty self aware. Like, I know where my gaps are. And so I go purposely listen to books and content about my gaps. And so not that I'm always trying to become better because I believe that you can hire better people. Right. And so I rely on you, you know, what you're doing. I rely on Mark, I rely on Justin and Mackenzie and Andrew and Jeff. And so like, I rely on the people that are here in this office. But I do want to have a level of understanding about those areas that I have to be relying on other people about so that I can develop empathy for the amount of work it takes you to get me what I want. I want to be able to understand so that I can be a better manager. Because what I'm actually getting called to do is manage. And so I don't know how to. I don't need to know how to do what I. What I'm fall short on, but I definitely need to know how to understand the level of effort it took to get me that so that I can be a better manager. And so those are two things. So, you know, being a learner, being restful, three things. Being a learner, being restful, being healthy, Those are the three things that you need from a habit standpoint. Now, as far as his actual question, which was like, what systems? Yeah, what systems are in place? You know, the lead fast system is the system that we use. If you're trying to decide if you're going to be an entrepreneur, that's all about personality, right? So if you. If you are trying to decide if you want your own business, if you want to be an entrepreneur, go get this book called the E. Myth Revisited. It's about the entrepreneurial myth and why people get into business. And read that and then see if you see yourself in that book and decide which path to take based on it. It's an incredible book. It's an easy read, easy. Listen.

What was it called again?

The E. Myth Revisited. It's one of those, like four to five books that when someone says, what do I need to know? Who do I need to read all that? Like, you're gonna hear us say, rich dad, poor dad for everybody. If you're a person and you live on planet Earth.

Yeah. That's applicable to everybody.

Well, not only should you be reading Rich Dad, Poor dad, you should be doing what he advocates for in the book. Secondly, the E. Myth revisited, trying to think of the books I would recommend. So the E. Myth revisited will help you decide whether or not you're cut out to be an entrepreneur or whether or not you see yourself in that role and really understand what it means, what the difference between being an entrepreneur, being a manager, being an engineer, like, those types of things are. And then, I mean, Gary Vaynerchuk has two. Two really good books. Crush it. It's a great. Gary Vaynerchuk's book. Crush It. It's incredible. And then he does. He consolidated his entire, like, episodes of AskGaryVee into one book called Ask Gary Vee. And it's a great read. He narrates those books. And so that's. It's actually fun because he's a good speaker. Like, he's excellent at what he does. And so those books are incredible. And then I think lastly, the like. If you. If you want, like, good. I listen to a lot of entertainment books that are about business people. And so Tina Fey's book Bossy Pants is incredible. So Tina Fey has a great book called Bossy Pants. If you're a dude, you should listen to this book. You should listen to it because she. She narrates it, and it's really good. It's pretty entertaining. But I had to drive. I drove cross country from here in Augusta, Utah, with a colleague, and we listened to Bossypants all the way out. And then we listened to it again on the way back because it was that good and the colleague was a dude. So, like, you know, it was just two guys listening to Tina Fey talk about her story. But it does. It touches on, like, women in the workforce and helps you be. As a guy. It's hard to be empathetic about that because, you know, it's just not us. And so helps you, like, get perspective on women and sort of their viewpoint on things. And it was really helpful to me. But she talks about business and she talks about life and her and her struggle to, like, fit in in the Hollywood world and lots of interesting things. And her viewpoint on her dad was really interesting. And so anyways, Tina Fey's book. Amy Poehler has a book. Mindy Kaling has a book. Kevin Hart has two really, really good books. I can't make this up. And then he's got a new one out just now, and I just started It. I can't remember what it's called, but he has a brand, a brand new book out.

Is it business?

Yeah. So. So all their books are sort of pseudo like personal business. But Kevin Hart's story, the I Can't make this up book, is incredible. He narrates it. It's super funny because it's Kevin Hart, but it is full of inspiration, full of instruction, full of best practices for how to like, hustle and get your grind. And it's just also super inspiring because he really did so, like, he's not. He's as close to self made as it comes. Like, you know, you start hearing stories about, you know, he had this opportunity to do his first special and ended up having to like, borrow money from one of the acts that were like, going on before. He went on to make sure he got paid for because he promoted it, like, just.

Wow.

Just like the day before. It was like, I don't know if I'm gonna be able to fly you out to open for me in New York. And that special went on to make him millions of dollars, but he was just, he was at the end of what he could afford. And like, it was. It's an inspiring, Inspiring. Right. So Kevin Hart, by the way, I have a. Just in case this ever makes it to him, I have a bucket list every year of people that I want to meet. And Kevin Hart has been on the top of the list for like four or five years now. I just want to sit down and shake his hand, tell him for being. Thanks for being inspiring and, and, and, and have a conversation. So anybody out there has a connect with Kevin Hart.

Hey, Mark.

Holler at your boy. Mark doesn't. You don't know? You sure?

Okay.

All right. I guess I'm out of luck now. I thought Mart was my last hope.

We'll put it out there in the Internet world and just see what happens.

Yeah. So if you guys, you know, get Kevin Hart, I'd love for him to be on the podcast. Let's go.

I would too.

Let's make it happen.

So I've got a question. This is kind of curiosity on my part. I do know what you're talking about. You like to have vacation with people, you know, like us. We could go on vacation right now. Like, I feel like the difference between this and vacation is we're somewhere else where we don't have all these cameras and computers and stuff, and we would just find other stuff to do.

Well, we were. I was on vacation last week and was talking to you about the fact that you and Elena, your wife, should have come. So. Yeah.

As Kelly from Kelly's phone.

Yeah, yeah, yeah.

I mean, and I totally agree with that. I mean, like, I love the people we work with. I think you struck gold with the way you've just choosing me. No, but the way you've chose everybody, specifically.

True. Yeah.

No, how they. You know, because you can get one person who's good at their job. You get the same person who's good at the same job. For instance, me and Justin, if Justin was a different person that still did stuff to Justin's level, like that good, but had a different personality, this would be a different conversation. Like, I think one little.

I mean, we still might like them, but just not as much as Justin.

Yeah, we wouldn't be mean, but, like, here you can definitely tell. I mean, like, when we have family meetings, it is literally family meeting. Yeah. And, you know, there's been times where I've been sick and when, you know, you've like, dude, go home, get some sleep. But I FaceTime or zoomed into our family meetings. I mean, what. Is that something that. I know you value that. Is that something you knew you were doing? We talked a little bit about this in the last.

It was very intentional.

What. Okay, what kind of reshuffling of the deck would you do if we got some people in here who was like, you know, like, let's say four out of five of us were great, but we had that one bad apple who wasn't bad, but they just didn't fit? Because I feel like that can disrupt the whole family vibe. Does that make sense?

Yeah. No, for sure. We've dealt with that in the past. Like, when we've had people, we've had that. We've had to let people go. But you try not to. You try to make the right decisions when you hire. You know, when you're. When you're flipping houses, they say you make all your money when you buy the house, not when you sell it, because you have to buy it. Right. You have to buy the right house, the right value. I didn't know that. So when you. When you have a culture, you make your culture when you hire people, Right? And so that's. So you have to make sure that you are hiring people that fit the culture that you imagine. Yeah. And it's easy.

People get.

I mean. I mean, gosh, in our. In our organization, it's so fun to work here. And then people come in and, like. Like, if I was going to interview someone new Somebody else was going to come in for a position, I would let you and Mac interview them, not me, because it'd be more important to me that they fit in with you guys. I don't. We can. We can grow skill sets. You can always. So some people say, you know, hire for character, train for skill. Right. And never heard that. Yeah, I'm not.

I'm not up there.

Yeah. So hire higher character, train skill. And that's very much the approach we take. We sort of hire family, train in skills, Right? Yeah. So as long as you've got a baseline that allows you to, like, be productive and add to the workforce, we'll figure out the rest, you know. So, like, for example, like, Mark, I knew. I knew he'd be a good fit. He's so fun because he's quiet. And so he's a little bit like everybody's little brother, right? Like, Mark's over, so. But Mark didn't know how to monitor cameras until last week.

Right.

And so. But today, Mark is behind that camera, watching to make sure they don't turn off so that Justin can be editing another podcast episode instead of having to do this. So, like, so we're training skills, right? So all day today, Mark has been uploading content to the website so we can have website for our new, like, sort of pivot that we're doing. He didn't know how to do that until last week when he was showed. Like, so we can always train skills, right? You just can't always train character. You can't train culture, and. But you can farm it. So sort of the thing that we always talk about, that success is something that you farm and not hope for. Right. And so it'd be crazy for a farmer to be standing in the middle of the field yelling at the ground for crops to come up. It'd be silly for a manager or a CEO or a leader in a business to be standing in the middle of the room telling people to have a good culture.

Yeah.

You've had to farm it. You have to create the right environment, you have to plant the right seeds, you have to wait the prescribed amount of time, and during the waiting, you have to care for it. And so we set an established idea of, like, what culture? We're trying to plant good culture. And so I plant good seeds, you guys, and I put you in the right environment. An environment that gives you lots of empowerment, a lot of authority and instruction. Like, so here's what I need done. Here's how I want it done. Go do it. And Other than that, let's have fun. And everybody kind of rises to the occasion. So we plant the right seed in the right environment, and then we just wait on culture to evolve. And as culture is evolving and turning into something that people value, you have to, like, maintain it. You have to water it. You have to care for it. And so when you're sick, hey, man, above the work. I care about you as a person. I want you to go home and get rest. You know, Mackenzie's been moving into a new apartment, and so she's had, like, furniture delivered and had to pick stuff up and things like that. Yeah, go handle that. Like, above the work. You as a person first. When Justin bought his new house, and it was like, hey, I know we normally have meetings today, but I've got pest control coming in all those other. Yeah, life happens.

I get it.

Like, I want to be a part of your life, not you be a part of my company. And that's the major difference. Right. And so caring for the seed during the time that culture is growing, because we, like, having a good culture, isn't the harvest.

Right.

I don't think people understand that. Is that, you know, you never. We talk about this, you know, being you and us internally, is that you never get back fruit that looks like the seed you planted. Right.

Yeah.

It's always something else. Like, you have the expectation that it's something else. Culture, a good culture, is equivalent to having fertile soil. But when I plant you guys into the right environment, into fertile soil, and I care for it appropriately as a leader, which is the farmer in the analogy, by the way, as I care for it as a leader, then what I get out of it is something completely different. It's not culture. Culture's the dirt. What I get out of it is excellence. What I get out of it is passionate workers. What I get out of it is people that would lay down in the street and die for our call.

Yeah. Because we. We have plenty of times where. I'll come in early. Mark. I don't know if he even sleeps. He's here super early sometimes.

He beat me in today.

It's crazy.

Literally, first one in the door.

Chill, Mark.

No, These interns are trying to take your jobs. That's what I know.

Well, so we have the. And that's a big thing. You know that. Plus, we are all. Unless there's something specific happening, we have no problems staying late. I've not once. You know, like, if we had stuff stacked against us and we're working late, like, I have Only worked in this situation one other time where it was kind of like this, but it was a completely different scenario. And I can tell you about that a little bit. But I see where the payoff is by having that culture, because I'll see memes all the time, and I'll see people talk about they don't want to get called into work, and they don't want to work late, and they don't want to take shifts for other people. And I've worked in environments where I understand that, and in here. Yeah, me too. Yeah. So you. Yeah, and you definitely get it. So you understand, you know, how valuable what we have here in the work environment is, because I feel lucky to have something like that. I think everybody in here does feel lucky, because there's no, like, well, you know, you can go do your stuff that you have come up, and then there's no, like, there's always compensation for that. And not because we feel like we have to. It's just because we want to. I mean, when you sent me home that one day, I felt like I got hit by a truck. I came into work, you scared me to death. I was sleeping on the couch, and you're like, bro, dude, go home. You look horrible. And I'm like, no, no, no. And I felt bad because I felt like I was letting my family down. And, like, on the way home, I thought about that. I'm like, that's a good thing. But it's also weird that I feel like that, but it's a good thing. So. Yeah, definitely. I can see how culture definitely contributes to, you know, overall, your happiness and your passion, which you're talking about, and your commitment level. I've seen that firsthand in myself. It's almost like you just have this moment where you step back, you're like, wait, I'm doing something I wouldn't normally do. Why? And you trace it back to. Well, you know, it's just. This is where we work and how we feel.

Yeah, no, there's. There's no substitute. I mean, you're so. You're former military, so you understand, like, there's. There's people that you would want a foxhole, and there's people that you don't. Oh, yeah, right. And.

Absolutely.

And you could pick those people out pretty quickly.

Oh, yeah.

Our job is just to grow a bunch of people that we would only want these people in the foxhole. Like, you know, like, I. If I've got to get something done, I'm like, if I've got it If I've got to get something done with excellence and I know it needs to be super organized, I'm calling McKenzie, like, right away. Like, that's it is what it is. If I need to, like, a ton of creative, like, energy into a project, by the way, these are all the things that we hired them for. But if I need a ton of creative energy into a project, I'm calling you. If I've. If I've got, like, a technical challenge and it's like. Or if I want something just done in an artful way, like, hey, I need this shot the best possible way, I'm calling Justin. Like, he's a whiz behind, like, seeing how things should get framed up and then how to execute the thing that he sees.

It's insane.

Yeah. And, you know, Mark is learning every. Like, he's like a sponge. He's learning every day. And so opportunities to plug him into all the different things that you're doing. He's going to find his way, and we're going to. We're going to be able to utilize him better as those days go by. But every day, it is an opportunity for us to just reaffirm through our efforts that we're the type of people you want next to you in the foxhole. And so I don't come into work and work hard because I've got something to prove to myself, and not even that I have something to prove to you guys, but I want you guys to pull out of this parking lot every day going, if I had a problem, Tommy's a call.

Yeah.

No matter the problem. Not even a work problem. If I've got a problem, probably life problem, Tommy's the call.

Yeah, no, that's. That's. And we feel that, like, that's something that we know. You know, like, you said that when I first got here, and it was. I understood what you were saying, but it was still kind of foreign because you just. You don't know what that looks like until you've worked in a situation like that. One of the things I was. I was telling you where I've encountered this scenario, like. Like, one at a time before. Oddly enough, when I worked at Pizza Hut, I was, like, 18 years old. But it was funny because it wasn't.

Like, at the Hut.

At the Hut, man. And we had, like, we ran a tight ship that we'd have mystery callers come in and they would, like, inspect our grounds, and then we'd have to answer phone a certain way, and then they would, like, inspect the order and, and one.

Well, well done. Pizza Hut.

For real? No.

Who knew?

Listen, they.

They're not those long haired hippies over at Papa John's?

No, man, like it was, it was very crazy. They went like, they'll go into your dumpster area and look at how clean your dumpster is. Like they want to know how you're managing your waste. And so if you do these and you get a hundred on your scorecard, there's like five or 10 times in a row, like they did something special for you. And so we did that 10 times in a row. As soon as it started, we did it 10 times in a row. And then they took us to Six Flags. Like the group, like couple miles down the street came down. But what we do is like our boss would show up, man, he was crazy, but a good kind of crazy. And like he wouldn't even be scheduled to work that day. He'd be like, hey guys, I'm gonna help you close early. So he would close early. Like he'd be doing the closing stuff while we're just kind of running the shop. And then when it was done, he'd flip the lights off and throw us like, like laser tag vest. So we're jumping over counters playing laser tag after hours and stuff. And I remember, like we did this, we got those tens like or Hundreds scorecards, like 10 times in a row and then 10 times in a row. And then finally something happened where the owner, he was like, for lack of a better term, he was the Papa John's of Pizza Hut, came down to visit our store and we had. Were doing like record numbers. So it was like you were in the Fossil man. It felt like you were just trying to fight your way out because orders just kept coming in and coming in, coming in. And we were shorthanded or. Oh, actually, no, we weren't shorthanded. It was just a regular night and we were doing a lot more than we normally did. And there was like this gigantic storm coming in. And then he came in. So here we are. I was hoping, since it was on like a Tuesday and we were real slow, you know, like, because you still have to do your job in front of the person who owns Pizza Hut. And the guy came in, he was, he was a super nice guy, really cool. And we started getting busy and he's like in the suit, you know, he's like this executive. Like, like we all understood his role and he's like, hey, do you guys need help making pizzas? Because we're getting slammed And I was on the make table, and I look at him, like, no, no, no, no, no. I'm okay. And I was a little intimidated to just make pizzas next to the guy who owns Pizza Hut. He was like, bro, you know I own the company, right? I can make a pizza. And I'm. I don't care. I'm not gonna ask you to make.

A pizza, but I can't do your job.

Yeah, he could probably do my job 20 times over. But the thing was, is, like, he's one of those guys that is. You know, he was a great guy, and he was phenomenal. But you can tell, like, he didn't fit our culture. And so, like, if we were getting slammed, I think he even stepped in and made a pizza or two. But I just could not see us just kind of, like, sharing that moment. Like, here we are, fighting this thing out.

I don't want to give you the glory. You don't belong here.

Yeah, yeah. Get out of here.

This is. This is our.

Dude.

We only. We only work for you.

You just sign our paychecks. We're gonna put the pepperonis on his cheese. But no, he's. That was. That was, like. That made it very clear to me then when I was, like, like, 18 years old or something like that. So I can definitely relate to that. We got time. Do you want to do a card?

Yeah, we've got time for a card.

We got time. The cards are all the way over here.

Your arms are real short.

They're very short.

Pull the one off the bottom. I don't even know what it is. Okay, pull it off the bottom.

You already read it. All right, here we go. Oh, this is a hard one.

Oh, it's a yellow card.

It's a yellow card. Describe the last time you misjudged a situation and what you learned from it. I can. I can answer this for you, but I'm not going to. You you tell your answer.

You might need to prompt me, because I'm not sure.

Well, mine's not business related.

Okay, that's fine. I'm trying to think of what it was.

Well, so for me, last night when we were playing Call of Duty, and you told me there was only two guys on that team, but there were three guys you misjudged. That situation cost you. But I don't know what you learned from it because you kept getting booted after that.

Yeah. Okay, so on a real note. Of what?

That was real.

That was real. You take that way too seriously. I do, but. Well, just One second to comment about Call of Duty is that, you know, I said earlier, you've got to do what makes, you know, you balanced and happy. And like, I work all day with you here in the office and then I go home and I hang out with my family and then kids go to bed and I throw on a headset. And for at least an hour, at the very least, at least an hour, we. We play a video game. Now, the video game doesn't matter. It could be, you know, Monopoly online, It doesn't matter. But one, I genuinely enjoy hanging out and Justin's played with us and some, you know, other randos. And so when he decides to get on. Yeah. So we what we've played before. And the point of that for me is like, one, I enjoy doing it, but. And it makes me better as a person, it makes me rest. But two, I don't want the totality of our work relationships here to be work. I don't want the totality of our relationship to be work because if the work ends in, the relationship could too.

Yeah.

And so for me, it's a long term investment play. Like, I want to be friends long term, no matter what happens here in this office. The last time I misjudged a situation. I don't, I don't know. I don't, I don't. I have a. This is, and maybe this is just an important commentary on that. I have a very short memory on failure and always make jokes about, like, what happens so rarely. It happens all the time.

You just don't remember.

I just, I don't. And I have a very short. I have a very, very short memory. It keeps me up at night that I would ever hurt someone like that. Just like I can't sleep if I think there's a rift. And so I know that if it did happen, I probably fixed it right away. I've misjudged business situations, you know, like, that happens to every entrepreneur. You take, you have investment or you're making an investment in your business and you think you've given enough cash for Runway or margin for launch and all this other stuff, and that's never true. Whatever you think you need in Runway, triple it, then triple it again and then you're halfway there. Like, that's, that's sort of like. So we, you know, we misjudged. We started a business in the middle of a pandemic and thought this is gonna actually maybe give us an advantage. And it may give us an advantage, but not in the proportion that it hindered us. You know, we probably do have. Always looking on the brighter side of life. We probably do have an advantage because we're still here and other people aren't. But the pandemic definitely changed all of our plans. Right. And so. But I misjudged that. We. I was like, oh, I think we're going to be able to make it work anyway. And then here we are six months into this thing when it was supposed to be a 60 day problem.

14 days. Yeah. And that's the thing. You can't. I mean, that answer counts. I'll count that. But there's no way you could have. This thing has taken. And I'm not going to get into this rabbit hole. But this has taken so many turns, man.

Like, you know, no one knows what's going on.

Yeah.

Like, honestly, no one.

I have no clue.

No one.

Or.

Yeah, it's like the paranormal. I don't know which button is the like S1.

There it is. Yes.

Trust no one. Coronavirus. Trust no one.

You should get on Fiverr and do this for a living.

I should just. Do you suffer with coronavirus? It sounds. It sounds so.

I don't know what it sounds like.

For these guys, but it sounds cool.

Intimate and personal and cinematic.

Yeah. So you don't. No one knew what was going on and no one still knows what's going on. And we're just trying to figure it out. Everyone's just trying to figure it out.

Everything is figureoutable.

That's what I know.

All right, well, like I said earlier, guys, we are on Instagram @Lead FastCo. Is that right? I don't know why I'm blanking on it. At Lead FastCo Instagram, we also have a website, leadfastco.com it's leadfastco.com it is. And I knew that. And we have great content. I can be biased and say that we have great content.

Daniel, @leadfastco.com, if you want to send in questions.

Yes. And if you're on Instagram, you can send them in there. We're on Facebook. Just look us up, connect with us. We'd love to hear from you. We'd love to answer your questions. We'll see you guys next time.