Tracy Gillett - Raised Good

I guess where I'd love to start is just on natural parenting as a, as a topic itself, from an overview perspective. What is it and why is it important?

When I started, when I started race good, I needed a term to sort of clarify what I was talking about. And so natural parenting was what I landed on. And the reason for that was that it just sort of symbolized that this is how we would parent if we were just dropped on a deserted island, you know, how would we parent if there was no books and experts and baby stores and society and all of these influences telling us how we should parent and sort of really getting back to the basics from an anthropological point of view, evolutionary point of view, and really just how humans were designed to parent. So that's where the term natural parenting came from. It completely changed my world. We were trying to get pregnant and it took longer to get pregnant than we thought, took us three years. And so we went through the whole infertility journey. And so I'd been reading all about that and finding different things to do and I was already sort of down that path of digging deeper and looking for natural ways to do things. But then when we were pregnant and I saw my midwife one day and we were talking about where my baby would sleep and I had the crib ordered. I'd researched the crib. I was like, it's all organic, like it's non toxic paint, the mattress is bamboo, it's all the things. And I remember her saying to me, no, he's going to sleep with you. And I was like, what are you talking about? She said, he's going to sleep with you in your bed. And I was like, no, he's not, he's going to sleep in the crib. And. But she got my curiosity. I thought she was a bit mad, but I left the console and I thought, I gotta look this up, I gotta read more about this. Really piqued my curiosity. And so I started reading and started reading about co sleeping and bed sharing and all of the benefits of it and how much more sleep you could get as a parent and how that's how we're designed to parent our babies through the night. And it just sounded amazing to me. And then I started reading about other things like elimination communication, so like potty training, you know, from quite early on. And I was just hooked right from the start. When our son was born, we still had the crib. I still didn't, I didn't know anyone in real life who had done it this way. So there's a certain amount of fear and anxiety that comes with doing something that you haven't seen somebody else do. But our midwife was very supportive and we brought our baby into bed from night one. I remember when he was born and I'd waited, you know, been three years of a fertility journey and then I was pregnant for 42 weeks and then finally he was born and then we're in the hospital and then you're supposed to put them into this clear plastic bassinet thing. And I put him in there because there were signs in the hospital saying, you know, bringing them into bed is dangerous, they must sleep here. And I, he was sleeping, but I couldn't sleep. I was like, this is such an anti climax. I've waited all this time and I finally met this new person, you know, and I just picked him up and brought him into the bed and it wasn't a safe sleeping environment in the hospital beds, they're not designed for that. But, but I just brought him in and I, and I couldn't let him go. And it just has brought so much joy to me as a mum. And that kind of then led to not going down the traditional discipline route. You know, we haven't done timeouts, we don't do punishments and threats and rewards and all this kind of stuff. And so it really opened my eyes to the world of conscious parenting and doing things in a different way and parenting through connection and. Yeah, yeah. And so I wanted to share it with the world. I remember a new mom saying to me one time at a mom's group, she was like, what are you doing? Like, you look so happy. Why? What are you doing? That's different because we're all exhausted. You know, we've all got six month old babies and I was exhausted too, but I was on this oxytocin high from being connected to my baby day and night and so I wanted to share it, so I started writing and that's really where raised good started.

Yeah. And in that early period where, you know, you mentioned the midwife was suggesting to you, you know, to bring your baby into, into bed with you and you had obviously a little bit of those doubts and fears of, you know, of doing it and sort of going against the grain by, by the sounds of it, what did you do to sort of, did you look outside? Did you look into online communities for support? Did you look to speak with other people that have done it? Like, how did you sort of go through? Or you just said, I'm just going to do this and follow My instinct.

There wasn't really online communities talking about this back then. There are now, which is awesome. But yeah, no, I just really, I have a science background, so I used to be a veterinarian. I love diving into science, I love understanding why we do the things that we do. And there is so much science to back this up. So probably the world's leading expert, I would say, on mother infant sleeping is Professor James McKenna and he's now written two books on co sleeping specifically. And so I read his first book at the time, sleeping with your baby and that was just chock full of all of the research and the reasons why, why doing this was the way to go and also how to do it safely. So La Leche League is, is another international organization that supports women with breastfeeding. But they have what's called the safe Sleep seven. So seven things to check off your list in order to make your sleep environment safe. Because mothers and babies sleeping next to each other is perfectly natural and normal thing to do. But our modern day bedding with our soft mattresses or soft duvets and fluff, fluffy, you know, comforters and pillows and all the things, they're not designed with babies in mind. So there's definitely things that you need to do to make sure that your bed is safe to bring your baby into it. So we did all those things. We ended up getting a new mattress. Not straight away, but soon after our son was born we got a new mattress. And that wasn't necessarily for safety, that was more for like when you're rolling over in the night so you're not all waking each other up. We got a latex mattress so that, so that, that was easier. But yeah, no, just really dived into understanding how to do it safely because that's, I mean that's the number one thing that all parents want to do, you know, is to keep your baby safe. Nobody wants to put their baby in danger. So yeah, really dived into all of the research and science to understand how to do it safely.

Yeah, makes sense, makes sense. And what is the general time frame for that a baby sleeps with you in bed? Like how, how long does that timeframe typically last? Is it, you know, does it vary a lot?

Yeah, yeah, could be anything. Like it's, you know, parents might, just might bring their baby into bed for six months or for a year or for a couple of years in Japan. Like it's. And this is where I love looking cross culturally at what other cultures do or even at what other species do. All social Mammals are social sleepers. If you think about, if you've got a dog who's had puppies or a cat who's had kittens, if you think about a gorilla in the wild, they're not all separating at nighttime and going to their separate, they're all sleeping together and staying close and keeping their baby safe. Um, and you know, we, we sleep next to our partners, don't we? We're not sleeping, sleeping in another room. Um, and so yeah, you look at other cultures and there's, there's this awesome image that I have that, that a friend of mine, Tracy Cassels, who runs Evolutionary Parenting, she first shared it and it was a photo that someone had taken that had gone to a, a bedding store in Japan. And they had pictures of the different size beds, you know, a single bed and it just had one like an out, a stick figure outline of one person in it and then a double bed with two people in it and then a king, queen size bed with two big people in it and then a small person in the middle and then a king with two big people on the outside and two little people in the middle. And so they talk about in, in cultures that still have their traditions, like Japanese culture, they talk about children staying in the parents room really until adolescence. So it's a big thing for us to shift in our minds and I think it shifts more and more as you do it. But it's up to each individual family and also each individual child. You know, some kids will get to the toddler years and they'll be like, you know, I want my big bed. Like I'm, I'm a big girl now and I might want to go and do that. But other little boys might be like, no, like there's no way, like why would I be off on my own? So I think that's where it really lends itself to. It's kind of the surrender that you need to go into in parenting. You not, you don't know exactly how it's going to go. There's no checklist, there's no time frame. And that can be scary, not knowing what to do. And I think so many of us go into parenthood. We might have been in corporate jobs, we might have, yeah, we're very success driven society. We have the checklist of what to do, what to expect. But if we can surrender to the unknown, kind of, I imagine it as kind of like you kind of, you're kind of walking into the darkness, but you've got a little flashlight, a little torch that you can and you can see just in front of you, but you can't see right into the future. You don't know exactly what's going to happen. And to many people that can be scary and it might make you feel a bit anxious. But for me I'm like, that's so exciting that I don't know what's going to happen. I get to write it and figure it out. It'd be like going to a movie and knowing the end of the story. Like you want to go and be surprised by life. And I think that's where life can get really exciting and parenting can get exciting because you can figure out what it's going to be for yourself. So yeah, that's kind of a long answer, but the answer is that there is no right or wrong. Certainly from a safety perspective. Even now the American Academy of Pediatrics and most, most medical organizations around the world are at least that they don't support bed sharing but they recommend at least for babies to be in the same room as the ad as the parents for at least the first year of life to reduce the risk of sids. So yeah, at least room sharing. So even if you're co sleeping, but the baby might be on a separate surface in your room can make a big difference to safety.

Yeah, should be interesting. And on the research out there of co sleeping, how have they measured some of the studies and stuff that they've done? How have they measured the impact of co sleeping versus not and I guess what's a little bit of the data or scientific findings that have come out of that sort of high level, if you, if, if you have them.

Yeah, well, Professor James McKenna who I mentioned already, so he's based in the States and Professor Helen Ball is in the UK and they'd be the two leading researchers and like James McKenna has literally spent hours and hours and hours of night times bringing mothers and babies into his. He has a co sleeping laboratory watching mothers and babies sleep. The mothers and infants sleep cycles will synchronize, will come together and, and he's measured within seconds who wakes up first, the mother or the infant through the night. Because we know that babies wake up through the night, that that's normal and they will rouse within like three seconds of each other. And about 40% of the time it's the mother waking up first and then the baby following. But the great thing that I found about co sleeping and that is reported in the research is that if you have a baby sleeping next to you, if you're a breastfeeding mother and your baby wakes up through the night, the mothers will wake up and will nurse their baby and then go back to sleep. But you're waking up from a stage of your sleep cycle where you are ready to, you are ready to wake up, you're in a light stage of sleep and you kind of wake up but you're not fully awake, you're not turning the lights on and walking down the corridor and trying to get a screaming baby back to sleep. Kind of wake up, nurse the baby and then just drift back off into sleep. And so this is one of the reasons why mothers who co sleep and breastfeed are a lot more rested than mothers who are sleeping separately. So the closer you sleep as well to your baby, the more it supports breastfeeding. So if you have breastfeeding goals to get to a certain point, you're much more likely to get there the closer you keep your baby. So Professor Helen Ball found that in her research they measured literally the distance apart that mothers and babies were at nighttime. And the closer they were, the more breastfeeding events happened through the night and the longer that mothers were likely to continue breastfeeding. We synchronize our heart rates, babies temperatures through the night, their body temperature stays higher if they're next to mum, so they don't lose as much heat as when they're separate. If you put, if you put a baby on, if a mother or father puts put baby on their chest, if the baby's too cold, it's like within five minutes or less than that, the mother's breasts can increase or decrease in temperature by plus 2 degrees Celsius or minus 2 degrees Celsius to warm up or cool down the baby. Like it's just incredible. And one of the reasons why they think that sleeping next to your baby can actually help, help to keep them safe is that babies are still learning how to breathe and that they're born early compared to other mammals. So they say that there's the nine months after a baby being born is a period of extra gestation, so it's development outside the womb. So our babies are only born with 25% of their brain development and within the first three years of life they get to 80%. So the experience and the, the wiring of their brains is 50% dependent on genetics and 50% dependent on the experiences that they have. So if we can give them really healthy experiences, really positive experiences, they're going to develop a brain that goes out into the world and believes that the world is a safe place. So if you believe that the world is a safe place, then you can take for granted that relationships are healthy, that you can lean on people for support, that you can play and just focus on doing positive things in your life. If you grew up with negative experiences in that time frame, and this is from an evolutionary perspective to keep us safe, if you grew up in a war zone, then you're going to develop a brain that's hyper vigilant and anxious and looking for threats and, you know, and you will have that brain for the rest of your life. And so the experiences that our babies have when they're really young are super important. And so if we can give our babies that closeness and connection at nighttime, rather than doing things like sleep training, leaving babies to cry alone, then we can really help them develop brains that, that are balanced and that, you know, have good mental health. So, yeah, they're just, they're just a few of the things. But one of the reasons that it can help to keep babies safe is that because our babies have brains that, that are so underdeveloped and their breathing systems aren't fully developed yet, the stimulus to breathe is, is carbon dioxide. And um, and so when the mother is. Is breathing out next to the infant, breathing carbon dioxide, it's helping the infant know to breathe.

Okay. Yeah.

So, yeah, Professor Jason measured this kind of stuff too. Yeah, like a trigger. So, yeah, there's so much. There's so much in it. And it's. And it's really amazing when you see science just kind of, just kind of validating what you feel is right. Anyway.

Yeah, yeah, super interesting. No, it's great to hear that there's all these different studies that are happening around it. I was just curious to hear which ways that were measuring it. So it's really, really cool. Such a nice way to bridge exactly as you said. Something that feels really natural to then see it in, let's say, the way that we like to measure things in the real world sometimes of getting the validation that we're sort of seeking. So that's really cool. And I guess as you've started to. When you started to gather all this knowledge and the experience yourself as a mother, like, how did you start sharing, like how did you start sharing this story? Like, were you creating a blog and sort of audit sharing with peers and stuff? Like, how did this start to come out and you start to share all of this information that you had?

Yeah, it definitely started as a blog. So I just started writing and sharing my work as A blog. You know, probably like most people, you had a website that you just stuck together and, and looking back on it now, it's like, like amazing where it came from. And yeah, I had a science background, so I didn't really pay much attention in English class and just kind of tried to get through and so I never really had much idea that I was creative or that I could write. And so I, I took some blogging, some courses on how to write blog posts and stuff like that, and I went in some blogging competitions and won a couple of of them and, and just started to figure out that actually I, I could write, even though I didn't think I could. And. And it just became a bit of a passion. I did it initially just to. Just to share my experience and just to say to other mums who might be interested that. That there was another way to do things. So. So, yeah, so it started out as a blog and it's just growing. Cool.

How long ago was that? When did, when did you start the blog?

Well, when my son was a baby, so yeah, like 10 years ago.

Okay. Okay. And then at what point was it where you started to go, hang on, a lot of people are interested in this.

Yeah.

And what was the next iteration after that after you sort of realized, wow, a lot of people are showing interest. Where did it start to? What was the journey from there?

Yeah, I had a. I had a post that went back then when the Huffington Post was still a big deal. Not saying that it's not now, but it was, it was a real big deal back then. And I had a. I had a. I was guest posting on there and I had a post go viral on my site and I cross posted it to them and it went viral and then they interviewed me and it suddenly got much bigger very quickly. And that post was about simplifying childhood. And so pretty quickly after that, I kind of felt like I had to learn how to run before I'd learned how to walk. And so I wrote. I ended up writing an ebook that was sort of my first digital product and put that out there and started selling that and. Yeah, and then started with some guides after that. And it just. Once I'd done. Once I'd done those things, then we sort of invested in a better website and just slowly started building, was building on social media back then. It was more Facebook than Instagram. And then Instagram came along and yeah, started a community, like a Facebook community, so that people could come in and ask questions within a group. And yeah, it just Started growing from there.

Yeah. And what's the current infrastructure at the moment as we see it today? What's all the infrastructure that's set up?

Yeah, I now do an annual summit. I'm lucky enough to be able to interview parenting experts from around the world, people like Professor James McKenna and Helen Ball that I've talked about. And so I'm up to my fifth one this year, so. So that'll be live in September. And I have digital courses now, so selling. I have a digital course about sleep, and I also have a digital course about attachment. And I have a membership community, a paid membership community that I started probably about 18 months ago. And that's been fantastic. That's something that I really enjoy. And then other sort of smaller digital products and guides, but we really.

The.

The biggest part of it, other courses and the annual summit and the membership and then, yeah, continuing to grow on social media and. And, yeah, getting people off social media onto my email and all that good stuff and. Yeah, yeah. So that's kind of. That's kind of where it's vlogging still vlogging. I am, I am. And. And I want to do that more again. I used to blog weekly when I first started. That was all I was doing. It's hard, isn't it, trying to create products and courses and record summits and stuff in the background and then to be able to keep doing that. But, yeah, that's. That's what I really love is, is writing, like, that's kind of play for me rather than work, which a lot of. Which. Which some of the rest of it feels like. So, yeah, I would love to free up space and to be able to block more.

So you got to start blocking on your calendar. Pure writing space.

Yeah, I do put you in charge of my calendar.

Yeah. No, that's super nice. It's. I mean, a lot of the people that I've, you know, had on the podcast, you know, so far, and a lot of the clients and stuff that we work with, generally they start from a YouTube or Instagram or Facebook page. So it's. It's cool to. To hear from your story of, you know, starting with a. With a blog and just the medium, you know, that. That. Yeah, I guess. Yeah. Well, do you still see. I don't know. I guess. Are you still sort of active within the blogging world? Do you see, you know, new blogs, you know, coming up? Is it still quite a popular medium for a lot of people? I'm not super up to speed with it, but, yeah. What's, what's happening in the world of blogging?

I think it's, I don't know, I kind of want to stick with it because I'm, I don't. I think long form content is still, I, there's nothing like sitting down and reading a book and, and I think sitting down and reading a 2,000 word blog that someone has spent, you know, four or six weeks researching and writing holds so much more value than consuming a 15 second reel. I have much higher expectations for us. I don't think that that's a healthy way to go. Shorter and shorter and shorter and shorter form content. So yeah, from that perspective, I think our attention is really worth protecting and preserving and the more that we fragment it with shorter and shorter form content, which you can't get to the root of that, I don't think you can really get the answers that you're looking for in that. And I think if you've really got a problem that you want to solve, if you really want to understand something, then I think it takes longer form content to be able to do that. So I'm still hopeful that we will come back to that.

How do you find the balance? Because know like from, from I guess from your Instagram perspective, I guess. How, how have you found a balance between like, you know, tailoring a little bit more of that shorter form content to get people back over to your newsletter and blog and stuff? Like, how have you, what's been your strategy on Instagram then?

I, I do as long as I can on Instagram. You know, you can get quite a bit into a, into a 10 slide carousel and, and then with a post. But I, I try to direct people back to, to reading the blog post and I had, I had a post on Instagram blow up over the weekend and that's exactly what it was. It was, it was a blog post that I wrote probably seven years ago and, and I shared it as a carousel and, and directed, said, you know, comment the word blog and I will send you a link to the blog. And it's like been my biggest post on Instagram so far and it's got like, wow, 80,000 likes and you know, 3,000 comments. And so to me I'm like, yeah, I think that the algorithm that meta constantly makes us play with if we want to. And I kind of, I have a love hate relationship with social media. I think it's incredible for connecting people and for growing an audience and for, yeah, I wouldn't have the platform that I do without social media. And so to an extent, I understand it's their rules, but I think there's ways around it too. So, yeah, I just try to stay true to what feels good to me. And I think one of the things with social media is if you're constantly changing to play with the algorithm and constantly trying to play by somebody else's rules, I think that gets really tiring. I think the biggest thing on social media is to do something that definitely, you know, you've got to, got to play with the algorithm to an extent, but you've got to do something that feels sustainable to you because if you're doing something that just feels exhausting, then you're going to give up. If you want to be on it for the long term, then you've got to figure out a way that, that feels aligned with, with your values and what feels good to you.

Yeah, no, I like that approach of you finding the medium that works well for you, that's sustainable for you in terms of blog writing. And then you've taken that and transformed it, tailored it to Instagram and those two together have worked really, really well. Instead of you chasing the algorithm to get reach and trying to go viral, it was just more or less, let's take this really valuable blog post I have and you know, put it into a carousel format and you know, add the engagement on there of posting for the full blog posts, you know, get, get the algorithm going a bit that way. But yeah, it was, it's starting from a very authentic, value driven place. And I think that's, that's great to hear that it's, you know, it's working for you.

So yeah, yeah, I try to, it's not easy. You get like, oh, like why can't, I don't want to do this or how do I do it? Try to figure it out. And I'm still, you know, I'm pivoting and trying to, trying to figure out ways to make it work.

But yeah, about the, the membership, how, how that structure is working. Because you said that's only 18 months old. Like, tell us a bit about that. What's happening inside the membership. We'd love to hear.

I'd had things like courses and, and the summit is obviously once a year. And so I'd had, I'd had these launches, you know, that, that you get, you get income coming in, but then, but then it drops down again. You're waiting for the next launch and up and down, up and down. And so that's, that was one of the reasons strategically Why I wanted to bring a membership into it was for that more consistent monthly income. And I also obviously wanted to be able to support my community in a. More in a. In an ongoing way, in real time and sort of meet their needs where they needed it. So it started as a founding members launch, which was basically like not a whole lot inside the membership. And you know, people come into it at the, at the lowest possible rate and then really trying to build the membership that people needed, you know, what. What members were saying they needed. So we do, inside the membership, we do things like we obviously have the community where, you know, members are supporting one another and I'm in there as well. Then I do things like we might have, like, short courses that are inside the membership. We have guest experts come in and give workshops. I give workshops. We have a foundation series. So I'm leaning more and more into private podcasts just because people are wanting to get off their devices. So delivering, delivering content for like the last four or five months. A lot of the content that I've been delivering has been through private podcast, so. So people can listen to it on the go just like they would any other podcast. What else? Like cheat sheets, PDFs, like things that, that people are showing that they need a need that they have a need for. We generally focus on a different topic each month. So like this month we're focusing on play. Last month we were talking all about screens. The month before we were talking about homeschooling. So there's all different topics that we try to cover within the membership just to support parents with. With what they're after.

Yeah, super cool. And, and what's like the engagement, like, of the, the members, are they sort of also getting information from each other, sort of sharing or. Is there a lot of discussion and stuff happening in there?

Yeah, yeah, yeah, definitely. Yeah. And that's. And that's where the real magic happens, right? It's when you can get members within a community leaning on each other. And you know, I have a Facebook group and I think there's like 24,000 people or something in there. Well, you can't possibly. In these huge Facebook groups, you can't get to know each other. But. Yeah, but in a smaller community, you know, they know each other's names, they know where they live, get to know each other a lot more intimately. And, and so members get invested in each other and someone has a concern about something and other people dive in and say, yeah, you're not alone. Me too. And then you see members checking in on each other a week later. And so, yeah, that's where the real magic happens.

Yeah, that must be super nice for, you know, for parents at every stage, you know, if they've got doubts and stuff. Just being able to go to a community, of course everyone's, you know, got friends, family. Well, hopefully, you know, friends and family around. But of course, being able to go to an online community for, you know, support on some of these really, you know, tougher topics or doubts or whatever it is. But a summit coming up. Tell us a little bit more about that, like how, how is that structured? What's, what's involved with the summit? We'd love to hear more about that as well.

Yeah, that's coming up in September. So it's a five day summit and there's meant to be five speakers every day, but I kept interviewing too many people. So it's probably going to be six speakers a day. There's too many amazing people to talk to. So it's a free event so people can come and listen, listen to, listen to all of these different parenting experts free. And, and then if they, if they want to keep the summit afterwards, then they can, then they can upgrade and buy a pass. And then it comes with all these other goodies and bonuses and comes with a private podcast so that they can listen to it that way as well. So, yeah, so that's in September.

How did you come up with the summit idea? Where did that come from?

I think, I think summits are pretty common now, but. Well, when I started that, they were still, there was still, there were still summits around then, but I'd just been interested in seeing other people doing them. And I guess the idea of a podcast back then felt a little bit more out of reach. And so I wanted a way to be able to speak to some of these people that were sitting on my bookshelves. And I just thought that that would be amazing to be able to talk to them. And then Covid happened and a lot of these speakers who were going to, you know, live events and stuff were. Suddenly we were all stuck at home. And Zoom, I think, was just getting off the ground then like, Covid made Zoom, didn't it? And so, yeah, getting on to getting onto a summit was, was much easier to do then and, and I started to learn about Summit, so I took a course on how to run a summit. And really the magic that can happen inside a summit if you've got a platform like this is that it can give you credibility because you're kind of Borrowing credibility from the people that you're speaking with. So it elevates you within the industry. You can amplify your message so much faster because if you've got speakers also sharing the summit because they're excited to be in it, then the message is getting out so much further. And, you know, for 95% of people that come along and watch it, it's a free event. So it's a lead magnet in itself. It's a freebie. So you can grow your email list through doing that. And. And it's just. Yeah, it's a fun way to give back.

Yeah.

And. And then obviously also it's. It's a product, you know, to. To generate income. So, yeah, that's sort of all the bonuses and things that come with running a summit. And now I would love to have a podcast, but, yeah, trying to figure out how that would transition. But, yeah, yeah, that's. That's sort of how it came about.

How did the first one go? Because that's, like, quite a lot to set up for the first time. How was the first summit that you did?

It went really well.

Okay, great.

Yeah, I was surprised. Like, I was lucky. I already had a platform. Like, I had already built a platform myself. Like, I already had, you know, a bit of a social media following and I already. I had an email list and. And that kind of stuff. But, yeah, it was definitely. It was a bit like that surrender piece that I was talking about in parenting. Like, you're in this dark room with a tiny torch and you're like, I don't know, like, how this is going to go. You spent. It's not like you've just done one episode and you're putting it out and seeing how it's going. Like, you've done 25 or 30 interviews and. Yeah, investing in the background to make it happen and then closing your eyes and hoping that it'll do well. So, yeah, no, it went really well the first one. So then I've kept doing them since then.

Super nice. And what platform do you use to host the summit? Out of curiosity?

We use Kajabi for Y. For the daily pages and stuff. Yeah.

Okay, so each day you release a new page with all the videos from that day. Are they released like video by video, like hour by hour? Or is it like every. Every video is available on that day?

So like five to five videos for that day? Yeah, just comes. Just comes live at like 6am, 6am my time. And. Yeah, and they're just there for 24 hours and so yeah, so wherever people are in the world, it doesn't really matter. It's just 24 hour period and. Yeah, and so, and then that page gets taken down and then day two goes up and. And so on.

Yeah, that's a nice format if people want to learn about or register for the summit. Where. Where should they go?

Straight to my website. So just raisegood.com the registration page isn't up yet. It'll, it'll come up in August but yeah, they can just go, go straight to my website and it'll be, be on the homepage. People can navigate to it from there.

Nice. And that's free, right? It's, it's, it's a free, free to.

Register and, and you can tune in, check it out, see if you like it and. Yeah, and if, and if people enjoy it then they can, then they can upgrade. But it's, it's there for a week for, for everyone to go and listen to.

Best of luck with the, the promotion for, for that one and, and the next one when you roll it out in September. But yeah, super nice to have you on.

Oh, pleasure. Thanks so much for having me.