90% Of College Football Recruiting Happens Here

This content was created by Trenton Luera. This content was uploaded by Trenton Luera. This is a YouTube video titled "90% Of College Football Recruiting Happens Here" (created 2026-01-20). It is a single-speaker instructional and promotional talk aimed at high-school football recruits and their families about using X (formerly Twitter) to maximize college recruiting exposure. The presenter (unnamed in the excerpt) walks through seven profile elements to optimize — header, profile picture, name/handle/verification, bio content and ordering, open DMs, a pinned highlight video, curated posts/timeline, and Twitter Highlights — and offers practical tips and tools (e.g., saving highlight videos, ordering bio info for left-to-right attention). The speaker cites personal and company results (personal: moved from high school backup to college QB with 25+ scholarship offers totaling ~ $500k; company: helped 200+ families earn over $20M), and concludes with calls-to-action for a paid one-on-one program, a free scholarship playbook, and a quiz.
Questions this video answers
90%
Over 25 scholarship offers
Over half a million dollars (over $500,000)
Over 200 families
Well over $20 million
Chapters
So if you're trying to get recruited to play college football, the number one place you have to be is on X, formerly known as Twitter. It's where 90% of college football recruiting happens. And so if you're not on there and you're not set up properly on there, you're going to miss out on scholarship opportunities worth hundreds of thousands of dollars. Now, this is the platform that took me from high school backup quarterback to college football quarterback, earning over 25 scholarship offers totaling over half a million dollars. So if it can help me, it can definitely help you. Now we also work with families one on one. We've helped over 200 families or earn well over $20 million in scholarship money. And using this platform, we've had families get posts over 10,000 views, 50,000 views. We even recently had a 20, 28, a current sophomore have a post get over 190,000 views and get follows from coaches from Miami, Duke and a bunch of other Power 4 schools. So today I'm going to walk through the seven things that you need to have on your Twitter profile to make sure you're making the most of this once in a lifetime opportunity. So the first thing is a very basic one. It's your header. So in Twitter you obviously have your profile picture here and then you have a header right above that. You want to make sure you have some kind of nice header. It doesn't have to be anything crazy. For me, it was a picture of our high school football stadium and of our student section there. And it's just something to esthetically look nice and it does make a difference. It's not going to be the biggest thing, but it is a nice little couple percent gain that just shows the coach that hey, this kid's serious about his recruiting. It just looks better and it's going to allow the coach to just feel more welcome to the page, all those kinds of things. So make sure you have some kind of image there. You can have you with your teammates, you can have again a picture of some stadium. You can have, you know, more of like a nature thing, whatever the case might be. You just want to have something there that looks good. Now the second thing is your profile picture. Your profile picture is a big part of your profile. The reason is, is because it can be attention grabber. Think about when you look at xdm, the profile picture is right there on the left or when a coach sees your post, it's right there on the left. And so your profile picture is always showing. So you want to make sure it's something that looks good. It's high quality and grabs the coach's attention as well. I think my personal profile picture is honestly one of the best. It looks very high quality. It's kind of high contrast in that it has the feel behind it. I look quite clear. I have my helmet off as well. I'm also smiling in the picture. All those kinds of things are good things that really played to my advantage and allowed coaches to kind of be like, oh, wow, like, I kind of kind of see this kid instead of a blurry picture of him kind of playing football. Ideally, you want to be some kind of headshot. It doesn't have to be you in a football uniform. I think the ideal situation is that it is and your helmet is off. If it is an action shot, that's perfectly fine as well. But the best case scenario is it is a headshot. So that way coaches can see your face, so that way they can recognize you when you meet them in person as well. The third thing is your overall bio. Now, the first part I'm going to talk about of this isn't necessarily your bio, but is your name, your handle, and also the check mark. So your name should be just your name, first, last name. You can include things like your position and grad year if you want to. It does make it easier for coaches to search you sometimes. So that can be something that you do. It's not something that's necessary. I don't think it really adds too much to it. The big thing is your handle. You want your handle to just be your first name and your last name. And if you have to, you can throw on something extra at the end, maybe your graduation year or your position or just a couple numbers. For me, mine was Trent Moera, 14. The big thing with that is that if your handle is something weird and it doesn't align with your name, it can make it extremely hard for coaches to search you up on X. And let's say a coach hears about you, they want to find you on X and they can't find you. That's a lot of times going to kill your recruiting process right there. And we don't want to make it hard for a coach and ruin the chances of you getting a scholarship opportunity just because a coach can't find your Twitter profile. It's a pretty stupid reason. So just make it easy. Make sure your handle set up properly. It saves a lot of problems later on. The next part is the check mark. So the check mark is meaning that you're Verified on X, it's about eight bucks per month. Highly recommend it. There's a couple of reasons for that. Number one, you get the check mark, looks cool, stands out, it's blue, it's bright, catches eyes. The second thing is it boosts your posts. Your posts will perform better because you have the check mark. Number three, you're able to DM more coaches. What I mean by that is that the default setting on X, ever since about two years ago, since they rolled out the verification that you can pay for it is that if someone doesn't change their settings, they can only accept DMS from verified users. And so a lot of coaches have that as a default setting. So if they have that default setting, that means if you're not verified, you can't DM them unless they follow you back. And so we much rather just be in those inboxes. They're going to be less competitive because of that reason as well. And so it's going to give you a leg up. Now let's talk about the actual bio itself. Now this is probably the most important part of that upper level of your profile because it's being the first thing that coach sees that's going to actually give him the information that he needs to make a decision on you. Now your goal here isn't to lie, isn't to make up stuff, it's just to provide the information about yourself so that way coach can make the proper decision if he wants to learn more about you or not. So the information that you want to have on there is your graduation year, your position, height, weight, your high school gpa. And then on top of that you want to have any other information that's going to make the coach be impressed by you. So for example, maybe your first team all state, maybe you have a really good squat or 40 time or 100 meter dash. You also include other sports there as well that you play. Once you have that information in there, you don't want to just make it one block because it becomes super messy, it becomes hard to read. And so you want to make sure that it's broken up into clear dividing things. You can divide it using a vertical line or like slashes. It's really up to you on what you want to do, but you want to make sure there's some way to separate the information from piece by piece. Also on top of that, you don't want to crowd it with things like your email or phone numbers because again, it just overcrowds, it doesn't really look good. And if the coach wants to contact you, they'll just reach out through Axe. They're not going to text you by pacing in that number or email you. They've got the Twitter profile right there. They'll just DM you another thing, and this is kind of some sauce, so make sure to use it is making sure to order your stuff correctly. So there was a study done, I believe, a couple of years ago about HR departments and how they read resumes when they were interviewing someone. Now, these HR departments get a ton of interviews, so obviously you're not going to read every single one in depth. And so what they did is they actually set up an eye tracking software to see, okay, what is this person actually reading at? What do they actually look at? And what they found is that using the eye tracking software, these people spent 90% plus of their time on the left side of the paper and hardly any of the time on the right side of the paper. So what this meant is that you wanted to prioritize everything that is important or that might be eye catching or that they might care about on the left side of their resume. And the same thing goes with their bio. We have a bias to read left to right. That means that anything that you want to use to catch people's attention, you want to bias it to the left side of the, of the screen. So in your bio, you want to prioritize first, the number one strength that you have. The number one thing that might catch a coach's attention is your height and weight. Is it some 40 time number? Is it that your first team, all state, Whatever the case might be, you want to lead with that as your advantage. Cool. So we covered bio. The next thing, the fourth thing is your DMs a big mistake I see a lot of people make is they don't have their DMs open. You can check this by going into your settings. I believe it's under privacy and you can just make sure that your DMs are able to be received by anyone and everyone. Now, you may be worried about spam, stuff like that, it doesn't matter. You want to make it easier for coaches to message you. You can ignore the spam later. You should have if someone else is viewing your profile. A little message button right next to the follow button. If you don't have that, your DMs aren't open for everyone. And this isn't going to mean if a college coach comes upon you, they want to message you, then they can't and they're Going to have to just follow you instead. And oftentimes again, coach sees this, they're just going to be like, this kid isn't locked in, he's not paying attention to detail and he doesn't have his DMs open. So I'm going to go to the next guy. So now we've gone over that top section of your profile. You hopefully have it all dialed in. Now the next thing you want to do is your actual pin tweet. Now, your pin tweet is the first thing that a person is going to come across when they get on your profile. This is extremely important because that means you can control the first thing that a coach sees and first thing that coach comes across. So we want to take advantage of this first impression now. Now, what you want this to be is not some random workout clip. You don't want it to be anything about your grades. You want it to be your best place, your highlights, your most recent highlights. So it should be right there, your highlights right there. As well as with the caption, ideally some kind of short bio caption, kind of repeating some information that may be in your bio as well and then just referencing that as a highlight video. One thing you want to make sure it is is a video version of your highlights, not the link. There's a couple of reasons for that. Number one, if you post links in Twitter, the reach will go down and won't get as many views because Twitter doesn't like when you're trying to push people to other platforms. It looks scammy and spammy. Number one as well as again, they won't keep people on X. So you want to be an actual video version. Number two, it actually makes it easier for coaches. So Huddle sometimes has ads. If you're not logged in that is like 30 seconds long of time. And realistically coach is only going to watch 30 seconds to a minute. So you, you're just not giving yourself as much time with that coach. By having the video version, it decreases the amount of friction there. That makes it easier for the coach to actually watch and evaluate your highlights. Now you can do this by either screen recording your highlights or my favorite way is you can use save a video.com it just allows you to paste the Huddle link in there, save the video, download it in a high quality way. Looks great when you post it on Twitter. Cool. So you got your pinned tweet in. Let's talk about the rest of the post. If a coach likes what they see from your bio, from your Your highlights, and they want to learn more about you. They're going to scroll on your posts. Your post, your profile is your recruiting resume. And it's going to show these coaches what your recent activity was. What else have you done this season? What else have you done this year? And so you want that post to be the best stuff that you possibly think of. Every single thing on there should have a purpose and reason for why it's on there, for what it's going to show college coaches. If you're just posting random stuff, it's going to show and a coach may see something that just gets them immediately off of you. Because you have to realize that coaches have a checklist system. If you're not checking all the boxes, they're immediately going to go on to the next guy. So you want to have stuff showing strength, speed, even things like character. With community service, you want to have things showing your grades and classwork. You can have posts about nutrition. You want to have posts about your recruiting activity with visits, interest, invites, offers. You want to give a coach a clear picture of you, and you want to have it so that way a coach looks at it and goes, this is exactly the kind of guy that we need. It should be selling you and making the coach certain that you're the right guy for them. Another thing is you don't want to have a bunch of retweets in there. Now, if it's a retweet about you, your performance, or something that somebody said, awesome, you can have that included in there. But you don't want to have a bunch of, like, teammates or random stuff retweeted in there because a coach is going to see that and they're just trying to see you. They're not trying to see your teammates. So it's perfectly fine to retweet teammates stuff sometimes. But. But really, after 24 hours, the effect of that retweet goes away. So it's fine if after 24 hours or longer, you just can undo that retweet and clean up your timeline. I highly recommend that you go through and do that. So that way you can make sure that you're making the most of your profile and your billboard and resume. Now, the seventh thing is making sure you have your highlights set up. So Twitter has this feature where they have highlights. It's one of the options there where it says post highlights, media, and then if their own profile has likes, the highlights is there. So that way, ideally, you can put your best posts in there. So you can do that the same way like you have a pin tweet, you can tap those three buttons and click Add Highlights. This should be your best stuff. This should be your highlight videos, your workout clips, the top 10% of your top 10% that you're already posting on Twitter. It should be the best of the best stuff. Any offers that you have, not every coach is going to use this feature, but coaches that know about it and that you at least have it in place, it allows for them to have a quick stop to get to your best stuff of what they want to see. So make sure you have that set up because it just takes a little bit of extra time to add the post to there and it allows you to have a much more control over what a coach sees as well as it gives them a much faster route to getting to the stuff that they actually want to see at the end of the day. So that's the seven things right there. You want to make sure you have all seven of them dialed in. This is the platform that's been able to help our families earn over $20 million in scholarships and can help you as well. So make sure you're doing everything you can to max it out. Now, if you're still lost on specifically how to set up your bio or what posts to actually post in your case in your position, or you just are still trying to figure out how to contact these college coaches and get them to actually notice you in the first place, we help with that in your first scholarship. Our program where we've worked with over 200 families one on one if that's something that you're interested in, if you're looking for one on one help, then you click down below, check out the link. There's a quick video in there that kind of walks you through what we do as well as you can book in a call with our team where we talk about what we do, how we do it, as well as we walk through your situation to see if we might be a good fit. So if that's something you're interested in, you can click down there below. There's also a free scholarship playbook. Took me over a hundred hours to make. There's a cool quiz that kind of takes you through, gets a good understanding of your situation and points you in the correct stage. So that way you know exactly what you need to do to keep advancing your process. So hopefully I will see you soon. I'll see you in the next one. Peace.
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