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The social media game has changed everything in recruiting, but most players are posting for the wrong audience. Coaches follow players for different reasons than most players think. While the highlights and the good moments are great, coaches look for proof. And coaches follow players who demonstrate three things. Position specific skills that translate to college measurable improvements over time. Not just natural talent, not just that one highlight. But how are you consistently showing the things that coaches want to see. Not just that one time you made that amazing catch, but how you can continue making those kind of plays time over time. Again, content that shows real skills gets more coaching engagement and sometimes workout clips generate more coach followers than game highlights. For example, we have a 2026 receiver from Iowa that is now putting out amazing workout clips showing him doing PRs in power cleans and squats. And just those two posts alone have generated over 15,000 views on Twitter and plenty of interest from coaches. So coaches are telling us what they want to see and most players just aren't listening. Your social media isn't for your friends or family. It's a recruiting resume that should speak directly to what coaches value. Now if you're looking for in depth advice on how to post on X and get a full audit on your Twitter profile, I.