Short YouTube video (Trenton Luera) explaining harsh realities of college football recruiting: that recruiting rewards marketing over pure talent (claimed 90% marketing, 10% talent), is a business not personal, visibility matters (highlight tapes are useless if unseen), many exposure camps are money grabs, and coaches heavily use social media to discover/evaluate players.
Chapters
The dirty truth about college football recruiting that your high school coach will never tell you. College recruiting is 90% marketing, 10% talent. Now, this may seem extreme, but the point here is that the most talented kid doesn't always get the scholarship. The kid who markets themselves best to college coaches does. Truth number two Recruiting is business, not personal. Coaches are going to hype you up, tell you that, hey, you're the number one guy on their board or that they're actively recruiting you, when in reality you're just their backup option. You have to find ways to get aggressive and figure out the truth. That way you don't end up waiting for something that's never going to come. Truth number three, your highlight tape doesn't matter if nobody sees it. I know kids with insane film getting zero offers because they're waiting for coaches to magically find them. Meanwhile, average players with smart marketing get multiple offers. Truth number four Most exposure camps are money grabs. Oftentimes, schools aren't using camps to discover new talent. They're using it as a way to evaluate kids they already know about. So if you're going to camp where no coaches know about you prior, you're going to have a tough time getting their attention. Truth number five Coaches recruit off of social media more than you know. A single good workout video on Twitter.