Trenton Luera explains how athletes can get more visibility from college coaches on Twitter by posting only standout content (the top 10% of clips: game highlights, workouts, camp clips, offers), writing a clear one-line caption that signals why the clip is worth watching, and encouraging engagement (likes/retweets/replies) so the algorithm boosts the post. He frames these three items—content quality, caption, and engagement—as the key levers to increase views and coach interest.
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Why are you posting stuff on Twitter and then just getting a couple hundred views or maybe a thousand max? You see Twitter posts that get 10,000 plus views and interest from tens of colleges. These kinds of posts aren't your oh, I got this camp invite and I was doing this thing today. They need to be the highlights. They need to be the top 10% of you. Things that make coaches say, wow. Some examples of this are game highlights, workout clips, camp clips and offers. But of course, the content itself is only so much because what if coaches don't know that it's actually worth watching in the first place? And so you need to have a caption that leads into the post. It makes it obvious to someone via text that can just read one line, hey, this is something worth checking out. And then number three, you want to make sure other people are engaging. The more engagement you have on your post, the more it's going to get boosted by the algorithm to the right people. So, I mean, there's likes, retweets, replies, whatever you can do to have people engage. You want to get that. So do whatever you can to get other people to engage. If you're doing those things, you're going to get a ton of views. Maybe not 10,000, but you're going to get a lot. And if you have 5,000.