Trenton Luera (former college quarterback) advises high-school recruits on how to structure highlight videos to increase college scholarship offers. Main advice: place your best plays first (coaches often decide within the first 30 seconds or first five plays), shorten/trim videos (aim ~4 minutes) and order plays best-to-worst so coaches see top plays immediately. The video warns that long (e.g., 10-minute) videos are unlikely to be watched by coaches.
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This is the most common mistake I'm seeing in recruits highlights videos that are costing them scholarship offers. And fixing this one little thing is going to make you stand out so much more, get you more interest, get you talking to more coaches, and get you more scholarship offers first. If you don't know who I am, I'm Trenton Loire. I'm a former college quarterback and now I help recruits just like you get scholarship offers. So one thing is putting your best place first. You first need to understand that college coaches just do not have the time to watch your full highlight video. So if you have a 10 minute highlight video, then the only one watching that is you and your buddies. Because I can guarantee you a college coach is not watching that all they have the time for is the first 30 seconds. Maybe the first minute. Talked to a lot of different coaches and they all told me that in the first 30 seconds, in the first five plays that they're going to either say yay or nay at that point. So if you're holding anything back after those first five plays, then you're just wasting opportunities. So what should you do with this information? You should be ordering your highlights from the best play to the worst play and you should try and trim them down to probably four minutes. Because think about this, you're a college coach. You know you have 30 seconds, maybe a minute. If you're still trying to figure it out with this kid's highlight video.