Robert Greene's 27th Law of Power teaches how to build a cult-like following: keep your message vague and simple, prioritize visual appeal over substance, use religious structures, hide your income source, and create an us-versus-them dynamic. The speaker cites fantasy football fans, Trader Joe's shoppers, and partisan political supporters as modern examples.
Law 27 in The 48 Laws of Power is: Play on people's need to believe to create a cult-like following. Now, as somebody who's actively building a cult-like following, this law is very interesting to me. Conveniently, the author gives a simple 5-step formula for building a cult. Step 1: Keep it vague, keep it simple. Step 2: Emphasize the visual and the sensual over the intellectual. Step 3: Borrow the forms of organized religion to structure the group. Step 4: Disguise your source of income. And Step 5: Set up an us versus them dynamic. Now, I've noticed a lot of cults popping up in society today, and here are some of my least favorite cults: fantasy football players, Trader Joe's shoppers, and people who are overly supportive of either American political party, Democrat or Republican. What are some of your favorite cults or least favorite cults? Let me know.
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