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Grant Cardone says an ad should introduce you to people, not just sell them something. It's how you build your reputation. The speaker visited his office and left convinced this changes everything about how to think about advertising.
Grant Cardone says an ad should introduce you to people, not just sell them something. It's how you build your reputation. The speaker visited his office and left convinced this changes everything about how to think about advertising.
I was in Grant Cardone's office a few months ago. One thing he was talking about was his ads, and he kind of went through this list. He said the first reason, the first thing when you look at an ad is it needs to be for you. And what I mean by this is this is going to be your representation to a lot of people. This is— people are going to see this. And yes, a lot of it will be to your existing audience or whatever, but people outside are going to see this and this is going to be your introduction. So it needs to be something that you want to that you want to showcase yourself to others, right? It's helping build your reputation. And that's something that I thought was, you know, really like stuck well with me.
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