Cold calling feels boring because you tell yourself it is. The speaker argues that reframing it as a game or a chance to meet people, and using empowering language instead of complaints, makes the work enjoyable and turns it into real relationship building.
You got to change your mindset. I hate when people are like, cold calling sucks, cold calling blows, it's just something you have to do, da da da da. Dude, if your words are powerful and if you keep repeating that, then cold calling is absolutely gonna suck. I treat it as something that's fun. It's a game. I'm out here meeting people, bro. I just, I like meeting people. So when I shift my thing of like, oh, I'm cold calling, it's boring, this fucking sucks. I just think of it as, bro, I'm just meeting more people. I'm just making more relationships. I'm making more friends, dude. And then when you shift that in your mind, it starts to become a lot more fun.
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