Planet Fitness charges $10 a month deliberately low enough that members feel guilty canceling, while avoiding heavy equipment to keep serious lifters out. Most members never show up, keeping costs down, while free pizza Fridays create community feel without attracting people who'd actually use the gym.
Like, maintaining a gym is fucking expensive, and that's why you got these gyms like Planet Fitness that charge you $10 a month. It's just enough to where it allows them to make money, and it's little enough to where you won't cancel it. The reason why they don't allow you to bench press or fucking deadlift or squat or any of these big exercises is because they don't want people who actually go to the gym going there. They want people who are going to sign up for the membership and then never use it, and they're going to feel too guilty to cancel it because then it feels like they've given up. So it's just $10 a month. It's like, oh, 'Oh, you know, I'll get to it. Like, I'll build that habit eventually,' whatever it is. And they just keep letting it rack up, but nobody actually goes there, so they don't have to spend the money to maintain the gym. It's a brilliant fucking business model, bro. Give away pizza on Fridays, encourage it. Like, like, nobody who, who actually lifts is going to go to that gym.
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