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Real estate wholesaler gets one in nine leads from Meta ads, his cheapest lead source. The catch: many deals come from small markets like Okeechobee and Yuma where it's hard to flip properties, versus hot markets like Dallas and Phoenix.

Real estate wholesaler gets one in nine leads from Meta ads, his cheapest lead source. The catch: many deals come from small markets like Okeechobee and Yuma where it's hard to flip properties, versus hot markets like Dallas and Phoenix.
Meta ads are one of my top lead sources, and my company is currently converting 1 in every 9 leads. The pros are that these are very hot leads. The vast majority of leads we get from Meta are from very motivated homeowners who wanna sell, and they are quick to sign contracts. The other pro is that out of the 3 lead sources, Meta ads are gonna be one of the cheapest and the easiest to get going. The cons are that the leads that are coming from this lead source are oftentimes in very subprime markets. With wholesaling real estate, it's always much easier to do it in bigger markets where there are a lot of fix and flippers. Dispoing a deal in markets like Dallas, Phoenix, Las Vegas, or Tampa is much easier than dispoing a deal in Okeechobee, Timbuktu, or Yuma.

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