Cold calling feels scary, but the worst that happens is someone hangs up on you. The best case: a deal worth $50,000 to $100,000. The math says you should do it.
Here's what I'll say about cold calling anxiety. Number 1, you have to look at what's the worst thing that can happen. If you're worried about cold calling, you need to understand the absolute worst thing that can happen is that the person says no, says you're an idiot, tells you to fuck off, and they hang up the phone. That's the worst thing that can happen, right? But what's the best thing that can happen? The best thing is you could find a deal that can make you $50,000, $100,000. It can change your life. That's what I like to call asymmetric risk. Where the best case scenario is amazing and the worst case scenario is really low.
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