Real-estate wholesalers should stop cold calling and text blasting once they've done a few deals. Instead, reinvest profits into inbound marketing so sellers come to you. It's less efficient upfront but builds a predictable pipeline you can actually scale.
You need to stop relying on pulling lists, text blasting, and cold calling homeowners to generate leads for wholesaling real estate. Those methods are great for finding your first couple of deals, but when it comes to building a scalable and predictable business, you need to focus on other marketing channels. Pulling lists and texting or cold calling is an example of outbound marketing. You are panning for gold in the sense that you have to sift through a lot of BS in order to find the people who will end up being your customers. Now, this is great for finding your first couple of deals because the startup costs are relatively cheap. However, I always recommend that once you close a few deals, you should reinvest the profits into different forms of inbound marketing. Inbound marketing is where the potential customers reach directly out to you about selling their home, and this shifts the entire dynamic of the situation and gives you so much more control.
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