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When housing inventory rises and homes sit longer, sellers need a new strategy. The speaker recommends "buying deeper": price your property as the most attractive option at the lowest point to stand out from the competition.
When housing inventory rises and homes sit longer, sellers need a new strategy. The speaker recommends "buying deeper": price your property as the most attractive option at the lowest point to stand out from the competition.
So the big difference between now and 6 months ago in this market is that there are more houses on the market and they're sitting for longer on the market. Some people are scared, they don't know what to do. Not me, we just pivot. What that means is if a lot of houses are sitting on the market, then we need to be the best looking house at the lowest price. How do we achieve that? It's by buying deeper.
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