A sales expert argues you need to contact leads at least three times daily for ten days, then daily for a month before giving up. Most prospects won't answer the first call, so persistence converts them into customers.
Sometimes leads won't answer the phone. That's why you have to give yourself more shots. You call them multiple times, right? You tell me, oh, they didn't answer the phone, that lead's done. Guys, every single lead that comes in my system, they get called and texted 3 times a day for 10 whole days, and then they're getting called and texted every single day at least once a day for another month after that. Not everybody picks up on the first time.
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