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A real-estate agent argues you should keep calling leads who say no. Many homeowners change their minds within months. Each lead costs about $100, so giving up wastes that money.

A real-estate agent argues you should keep calling leads who say no. Many homeowners change their minds within months. Each lead costs about $100, so giving up wastes that money.
So he just said he didn't want to sell. Why would you bother him in 90 days? So, Tab Savage, countless times has somebody told me, I don't want to sell this house, I never will sell this house, blah blah blah blah blah. And then 6 months later, they end up selling us their house. It's happened so many times. I was amazed at first, but now I'm not. Also, every single one of these leads, I paid on average $100 for after everything's said and done in order to generate that lead. I'm not just going to throw away $100.

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