Who owns the space between “the book is published” and “the book is creating opportunities”? I keep...
Most advice for authors stops at the manuscript. If you're starting the journey to becoming a publi...
I love that B&N is offering discounta on pre-orders. Get Eric Butow's latest book on IG for Dummies....
Nobody types a metaphor into a search bar. That is the practical problem with a cute book title. It...
A candle maker was asked to donate about $2,160 of product for a publisher's #HispanicHeritageMonth ...
I’m doing a small research project around business owners, consultants, coaches, and experts who are...
I’m doing a small research project around business owners, consultants, coaches, and experts who are...
I’m doing a small research project around business owners, consultants, coaches, and experts who are...
Twenty four questions is not much to ask of a project that will take a year of your life and a real ...
"Publishing is easy now. You just upload it to Amazon." I hear a version of that most months, usual...
Here's what I really wanted to hit Post on LinkedIn. But you don't want to hear it. I created a ...
I built an assessment for people thinking about writing a book. It's 24 questions across nine cate...
A book built to get you speaking engagements and a book built to educate new clients can cover the s...
Two authors can write about the same subject, in the same category, and still need completely differ...
Every few weeks, an author tells me they've been putting off getting help because they don't want to...
Every few weeks, an author tells me they've been putting off getting help because they don't want to...
Myspace launched the summer before my freshman year of college (2003). It was fun, my roommates and ...
Myspace launched the summer before my freshman year of college (2003). It was fun, my roommates and ...
I'm on LinkedIn to get off LinkedIn. Here's my filter: your book needs a job inside your business. ...
I'm on LinkedIn to get off LinkedIn. Here's my filter: your book needs a job inside your business. ...
Almost every author who comes to me starts with the same question: traditional, hybrid, or self-publ...
Almost every author who comes to me starts with the same question: traditional, hybrid, or self-publ...
"Show me the baby, not the labor." That's what the former CMO of Kodak told me on a call years ago....
"Show me the baby, not the labor." That's what the former CMO of Kodak told me on a call years ago....
The best book sales strategies nobody tells you about? Back of room sales. See, the real money isn...
The best book sales strategies nobody tells you about? Back of room sales. See, the real money isn...
I be you didn't know that your book's title, subtitle, and even chapter titles are marketing decisio...