Vanessa LeBourdais DreamRider Productions — Canadian SheEO Venture

Name: Vanessa LeBourdais DreamRider Productions — Canadian SheEO Venture
Uploaded: 2021-04-14T19:43:21+00:00
Duration: 2 min
Channel: Vanessa Lebourdais
Description: In this presentation, Vanessa Le Bourdet, co‑founder and executive producer of Dreamwriter Productions, introduces the Planet Protector Academy – an…

14 Apr 2021 · 2 min

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In this presentation, Vanessa Le Bourdet, co‑founder and executive producer of Dreamwriter Productions, introduces the Planet Protector Academy – an elementary‑school program that teaches children to become environmental activists, likened to a "Jedi school." She describes the program’s transformational impact, noting that over one million children in 400 cities across 12 countries have participated, with more than 90% taking environmental missions home and 85% of families maintaining those behaviors after a year. Leveraging support from SheEO/SHEA, she outlines a scaling strategy that includes a digital teacher‑training platform, certification through Carleton University, partnerships in India reaching 200,000 schools, and new in‑country staff. The goal is to triple revenue within two years while expanding reach to hundreds of thousands of additional kids worldwide, creating a generation of "planet‑protecting superhero" children.

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Hi, I'm Vanessa Le Bourdet, and I'm the co-founder and executive producer at Dreamwriter Productions. We have a program that is for elementary school kids we call the Planet Protector Academy. I call it like going to Jedi school. And it trains the next generation of environmental activists to be leaders of change. And what we have is a scalable learning platform that has a transformational effect on kids. Literally, it's like a liminal experience where they come in not necessarily caring about the environment, and afterwards they're super keen and making change in their world. So far we've reached over a million kids in 400 cities in 12 countries, and our superpower is fun. We know how to speak to kids, and we speak their language, and we know what kids kind, fun, and pretty much they will do anything we say, but we use their superpowers for good. For example, in the Planet Protector Academy, over 90% of kids take their missions home to change their parents' environmental habits. And with one study that we did a year later, over 85% of families said they were still doing some of those missions. So we're really excited about the change that we can make in the world. Now, thanks to Shego, we have an opportunity to exponentially increase our impact and diversify our revenue streams. Through a digital teacher training program in our approach that also includes the Planet Protector Academy. In India, we have multiple partners in India that reach over 200,000 schools, and Carleton University will provide certification. So with the support of SHEA, we are going to hire an in-country saleswoman and a country manager and build out this curriculum. And we aim to triple our revenue in the next 2 years, expand our impact to hundreds of thousands of kids, and inspire the next generation of planet-protecting superhero kids in India and around the world.