The Heartbeat Interview: Wade Foster, CEO + Co-Founder of Zapier

21 Feb 2019 · 33 min
33:23

In this interview, Claire Lew talks with Wade Foster, CEO and co‑founder of Zapier, about the leadership principles that have shaped Zapier’s fully remote, 200‑person organization. Wade explains that early in his career he felt pressure to act as an all‑knowing oracle, but he learned that intellectual honesty—admitting when you don’t have an answer—creates a culture where teams solve problems together. He describes how his instincts as a founder (rejecting managers, trying to fix every issue himself) led to bottlenecks, and how he shifted to a Socratic, coaching style, asking probing questions to help people level up. Wade also discusses the difficulty of giving and receiving feedback, the importance of framing feedback around desired outcomes rather than symptoms, and how to tailor feedback to a remote environment where written communication dominates. The conversation covers practical remote‑leadership tactics: adapting meetings to video, using Slack for informal feedback, being extra observant of non‑verbal cues, and explicitly communicating his terse communication style to new hires. Throughout, Wade emphasizes humility, continuous learning, and the value of tactical, actionable management advice (e.g., Manager Tools podcast) for new leaders.

Chapters

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