Dr. Walter V. Murray presents D.I.M.E.S, a five-part framework for strategy execution: Strategic Decisions, Innovation tied to goals, Metrics that actually matter, and Assist, using Magic Johnson's basketball metaphor for equipping teams to execute.
Strategic decisions. You've got to have a system to make strategic decisions that are aligned with your strategy, that gets you closer to where you want to be in a sustainable fashion. The I is innovation. The marketplace as a business owner, business leader, is It's so competitive that if you are not able to out-innovate your competitors, there is no way in the world that you'll be able to outcompete your competitors. But you've got to do innovation strategically. So the I in Dimes is innovation. The M is your metrics. You've got to measure what matters because you Master what you measure. So if you measure the wrong things, you're going to master the wrong things. And that'll be the end of your strategic planning. All right. So the M is your metrics, what you measure. So we got the D, decisions, strategic decisions. The I, innovations, strategically innovating. The M is measurements, strategically measuring what matters. To your strategy implementation. The E. Magic Johnson, my favorite assist leader. Man, you see Magic Johnson coming down the court, uh, Showtime in LA. Magic Johnson is still the assist leader in the NBA. Trae Young, that's my man right there. What, 9, 10 assists per game? In NBA basketball, sometimes making an assist is called dropping a dime. My framework is just like that. I'm gonna give you some information, some inspiration, some tactics, some tools that will help you catch and shoot and score big with your strategic planning.
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