In this presentation, Dr. Walter V. Murray introduces his "5‑Factor Fruitfulness" model, centered on the RISE framework—Results, Impact, Service, and Earnings—as a practical tool for leaders, managers, and team members to accelerate personal and organizational fruitfulness. He outlines two essential questions that form the basis of a clear vision: "Where do you see yourself being?" and "What do you see yourself becoming?" He explains that answering these questions through the lens of RISE helps individuals articulate concrete aspirations across the four dimensions. Once a vision is defined, Murray moves to the mission statement, describing it as a "doing activity" that translates the vision into actionable steps, illustrated with a travel‑to‑New‑York analogy. He then highlights the concept of the "strategic vision gap," the distance between the current state and the desired future, and suggests that bridging this gap requires aligning mission actions with the RISE‑based vision. Throughout, he uses enthusiastic audience engagement to reinforce the importance of being "fruitful" in all four RISE areas.
Chapters
So let's give Dr. Murray a warm welcome as he presents 5-Factor Fruitfulness. 5 factors that will grow your fruitfulness fast. All right, all right. How's everybody doing this morning? I want to hear you say, I'm fruitful this morning. I am fruitful this morning. All right, so I am fruitful. I am fruitful. Here's the deal, right? Here's the deal. I have never met, I have never met anyone who doesn't want to be fruitful.
Let's jump ahead and listen as Dr. Murray talks about the two essential questions that leaders, managers, and team members must ask themselves in order to be fruitful and achieve their strategic vision faster and more efficiently than the competition.
Right? So, so the two questions are, where do you see yourself being? Or what do you see yourself becoming? That's your vision. Once you've got that picture in your mind, that's your vision. Now there are ways to expand on that, right? But we can go into a whole other training on that. The key to a vision is what do you see yourself becoming and where do you see yourself being? And you want to, you want to answer those questions in terms of RISE, right? So here's how that would look like. RISE, remember R-I-S-E. Results, impact, service, and earnings. Everybody that I've ever spoken to wants to be better in one of those four areas. Wants to get more results, better results. Wants to make more of an impact, a better impact. Wants to be of service and wants to earn more money. Where do I see myself being in terms of results? That's the R. Where do I see myself being in terms of the impact I want to make? That's your I. Where do I see myself being in 12 months in terms of service? And where do I see myself being in terms of E? So you ask those questions in terms of RISE, because remember, RISE is being fruitful, right? Okay, once you've gotten that vision down, then you go to your mission statement. And basically the mission statement is pretty simple. Mission statement is, what do I need to do? Because remember, it said mission is a doing activity. What do I need to do to get where I want to be? See how simple that is?
Where do—
what do I need to do to get where I want to be?
Be.
And whatever that doing is, that's your mission. So if to get from Atlanta to New York, that New York is my vision, right? That's where I want to be. Now the question I have to ask myself is what do I need to do? Well, I definitely don't need to rent a bicycle. I need to probably get on Delta or something, right? So what do I— so my mission now becomes, okay, start Step number 1, buy a ticket. Step number 2, pack my bags. Step number 3, drive to the airport. Step number 4, jump on the plane, go through security, which is a nightmare, by the way. But anyway, and then step number 5 is get into the plane and get to New York. That's my mission, right? So vision, where do I want to be? Mission, what do I need to do to be where I want to be? One of the things that you're going to find is between where you are and where you want to be, there's this gap. We call it the strategic vision gap.
