In this promotional video, Walter V. Murray, CPA, DBA, PhD, positions himself as a speaker and trainer specialized in "strategy acceleration" for organizations, teams, and membership groups. He frames the core problem as the "3 deadly R's"—roadblocks, resistance, and rejection—that repeatedly frustrate leaders and staff as they try to implement strategic objectives, causing deceleration or failure of the vision. Murray describes an "alignment question" process he uses to determine whether his expertise matches a client’s most urgent need, emphasizing that his experience, academic credentials, and social proof (over 30 years of hands‑on leadership, a YouTube channel with ~55 k subscribers and 1.5‑1.6 M views) align with the need to accelerate strategy. He illustrates his relevance with a case study of a large organization seeking "energetic engagement" of 300‑400 k members, showing how his focus on removing the 3 R’s can help. Murray concludes with a call to action, inviting potential clients to converse about a speaking engagement that will identify and replace the 3 R’s with accelerators, thereby inspiring, informing, and transforming their teams.
Chapters
Does your team, and that means your leaders, managers, staff, or if you are a membership organization, that would be the members of your organization, as in an association or a church, for example. If your team more often than not experiences higher levels of frustration as they pursue their strategic objectives, if more often than not they run into roadblocks, resistance, and rejection as they push forward to reach their strategic objectives, then I am the speaker/trainer that you're looking for. And I'm sure that you are also very selective of who you listen to or who you invite to speak to your team or your organization, and you should be very selective. So I have an alignment question process that helps me as a speaker and you, the listener, figure out if we are a match. The alignment question I ask myself when I try to align or match myself as a speaker to you, the audience, or you, the listener, is: Can I speak to your needs and your desires? Does my experience and expertise align with the audience's align with your team's most urgent and compelling need, the thing that causes them the most frustration? Does my expertise and experience help to alleviate, address that thing? So what's the answer? The answer, the one compelling, urgent need is the need for strategy acceleration. That is the point of intersection between my expertise, experience, and the leaders, managers, business owners, team members, and staff that I've spoken to, interacted with, observed over the last 3 or so decades. We all want to get the job done faster. But the challenge that we run into that creates this need is as we are implementing strategy, as your team members, your leaders, your managers, your staff, the members in your organization, as you are implementing strategy to achieve the vision, you keep running into roadblocks, resistance, and rejections. I call them the 3 deadly R's that decelerate or even destroy your vision and your strategy. And so we have this need to— how do we overcome these 3 deadly R's? And that's what I speak on. This organization had some challenges or some frustrations in getting their membership, their members mobilized, organized, engaged. In fact, the term that they used was energetically engaged. They brought together about 2,000+ of their departmental senior and mid-level leaders. And so these were the 2,500 senior leaders, mid-level leaders, directors who were going to be responsible to energetically engage the 300,000-400,000 members. Right? And so they asked me to speak on creating energetic engagement. So again, this is just an example of how I speak to the needs of an organization? Because keep in mind, energetic engagement is key in helping that organization achieve its objectives. How do I uniquely position myself to be one of the best speakers and trainers when it comes to the issue of strategy acceleration, when it comes to removing the pain, frustration that is usually experienced when members of your team, leadership, management, staff members, when they run up against these roadblocks. Why am I positioned as the leading speaker in this in this space, or one of the leading speakers in this space? Here's a couple reasons. Personally, I've been there. I've been there where I, in my businesses, and I've, as you look at my bio, founder, owner, leader of several successful organizations. And so in those organizations, time and time again, I've encountered or come face to face with those 3 Rs—roadblocks, resistance, and rejection—that threaten to decelerate my strategy implementation, threaten to slow me down or completely prevent me from achieving my strategic objectives. I've been there and successfully implemented strategies to overcome those 3 Rs. But not only that, I have helped in the last 30 years or so, I've helped thousands of business owners and leaders and managers and team members to overcome these 3 Rs. But I've also achieved the highest level of academic rigor in the areas of leadership and strategy. Not only do I have the hands-on experience doing it for myself, the hands-on experience in helping others accelerate strategy, I also have the academic rigor that balances off the hands-on experience and some social proof, some social proof, right? On my YouTube channel, Accelerate Strategy and Leadership, what, we're at 55,000, 54,000, 55,000 subscribers. These are business owners, business leaders, managers, team members who have that need to accelerate strategy and have found the content on my YouTube channel to be very helpful in eliminating that frustration, to be very helpful in accelerating strategy. 53,000, 54,000 subscribers, 1.5, 1.6 million viewers or views of my content. So as you, as you probably could tell, I have a passion to help others Accelerate Strategy. And so to recap, if you have a team that is experiencing frustration in achieving their strategic vision and strategic goals, and you are a corporation, for-profit or nonprofit, or a professional association, college or university, or church, then I am the speaker that you're looking for because I will help them to identify the 3 Rs, drill down on the 3 Rs—roadblocks, resistance, and rejections—that's causing that frustration, that's decelerating their pursuit of strategy. And I will help them, show them how to replace those 3 Rs that decelerate strategy with accelerators that— you got it— accelerate strategy for you. Let's have a conversation. You and I have a conversation. You're looking to find a speaker. I'm looking to find someone to speak to. Let's see if we can make a match, and I look forward to speaking to your audiences, speaking to your team to help inspire, inform, and transform. Walter Murray here. We'll talk to you soon, next time.
