In this Black History Month vlog, Walter V. Murray (CPA, DBA, PhD) uses the recurring metaphor “Black cheese” to describe the combined power of Black economics, entrepreneurship, and wealth. He highlights prominent Black figures—Oprah Winfrey, Jay‑Z, LeBron James, David Stewart, and Robert Smith—detailing their business ventures, investment portfolios, and the billions of dollars they have generated, illustrating how they embody and amplify Black cheese. Murray also notes that many wealthy white entrepreneurs (Mark Cuban, Jeff Bezos, Mackenzie Scott) recognize and support this Black wealth, arguing that the growth of Black cheese benefits the broader economy. The vlog then shifts to everyday examples: Jerry, a fashion‑design entrepreneur, and Joan, a bakery owner, who each run profitable Black‑owned businesses. Throughout, Murray promotes his own book, The Black Cheese, and offers free strategic guides for minority‑owned businesses, urging viewers to purchase the book and sign up for the resources to build, protect, and expand their own Black cheese.
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Black economics and Black entrepreneurship is the Black cheese, is the Black cheese, is the Black cheese. Yeah, you know, people like Oprah Winfrey, LeBron James, David Stewart, Robert Smith, Jay-Z, they understand and maximize the power of the black cheese. Yeah, that's because they understand the power of black economics, black wealth, and black entrepreneurship. That is the Black cheese: economics, entrepreneurship, and wealth.
Oprah Winfrey has always believed in Black-owned and Black-led businesses. In her 2020 Favorite Things list, Oprah Winfrey recognized and promoted 72 products and businesses. 52 of the 72 businesses she recognized and promoted were Black-owned or Black-led businesses. It's the spirit of gratitude that has inspired our 2020 Favorite Things list. And this year we're celebrating Black-owned businesses and the people behind them. I think it's such a cool idea. I'm so grateful. And to support more Black-owned businesses all year round.
Wow. Jay-Z has invested in everything from clothing to sports to alcoholic beverages. Industries like music streaming, sports management. When you tally up his vast business success, merchandise, and endorsements, Jay-Z is worth a lot of cheese, a lot of black cheese, $1.4 billion. LeBron James is not too far behind. He has invested and supported projects that serve the public interest, especially in African American communities. He's joined an expanding movement of investors and philanthropists around the country who support and seek to maximize the Black cheese, Black socioeconomics, Black entrepreneurship. That's what it's all about. David Stewart, may not have heard his name, not as popular as LeBron, Oprah, or Jay-Z, But David Stewart founded Worldwide Technology, made his money in the IT services industry. His company generated over $11 billion in sales. He's the chairman and the majority stakeholder in this company. That's a lot of black cheese.
Robert Smith built his multibillion-dollar fortune running his private equity firm, Vista Equity Partners. Vista is one of the most successful private equity firms in the nation with over $86 billion in assets.
And that's it. That's the Black Cheese. Call it what you want, right? Call it cheese, call it cheddar, call it bank, call it Benjamins, call it wealth, or just call it money. The Black Cheese is all about understanding and maximizing the power of Black economics. Black entrepreneurship. Oprah and LeBron and David Stewart and Smith and Jay-Z, they're just some of the leaders who are promoting and supporting maximizing Black economics and Black entrepreneurship. Even some among, even some in the white community some of the wealthy and mega billionaires who control a lot of cheese, they understand the power of the Black cheese. They support Black economics, Black entrepreneurship, and Black wealth. Folks like Mark Cuban, Jeff Bezos, Mackenzie Scott, the world's— one of the world's richest women. Smart people, smart wealthy people, smart wealthy white people understand the value of the black cheese. Because as the black cheese grows, the white cheese gets better, gets more profitable, more sustainable.
But you don't have to be a celebrity to maximize the power of the black cheese. Jerry is not a celebrity. Jerry is a regular guy who is cutting it in his fashion clothing design company. He has built a thriving Black-owned business that employs 15 people and generates close to $3 million per year in revenues. That's how you build Black cheese. You don't have to be a mega-millionaire to maximize the power of the Black cheese. Joan is no mega-millionaire, but she sure knows how to bake some serious cheesecake in their family-owned bakery and baked goods store. Last year they grossed $1.2 million in black cheese revenues. She employs 9 people and helps them get their piece of the black cheese. So grab a copy of Dr. Murray's book, The Black Cheese. Start building, protecting, and maximizing your economics and wealth. Also, get his free guide and tools to help you start up or scale up your minority-owned business. Just send your name and email address in the form on this page and he will email it to you.
So can you maximize the power of the Black Chief? Can you maximize the power of the Black Chief? Of course you can. Of course you can. Grab a copy of my book, The Black Chief, and I'll share with you some strategies, some paradigms, and concepts that will allow you to maximize the Black genius. Also, on this webpage you will find a free offer to strategic guides, strategic business guides, if you are wanting to start up or scale up your business. It's a fair amount of success as a minority business owner over the for the last 30 years and a strategic business advisor to thousands of small business owners, I definitely want to share with you some strategies to help you understand and maximize the power of the Black Cheese. So get your copy, get your copy. It's really on sale now from Martin Luther King Day until the end of Black History Month, February 28th. Get it on Amazon, click the button below, um, go ahead and get that book so you can begin to maximize the power of the Black Cheese in your small business, in your personal life, and begin to create that Black entrepreneurship legacy, Black wealth legacy.
