Amazon FBA Product Sourcing Secrets | Warren Part 2

Join your host Des Hamilton to find out exactly how to say goodbye to being poor and hello to being rich. Welcome, welcome, welcome back to the Goodbye Poor Hello Rich show with me, your man Des Hamilton. Yeah, I'm the guy in the chair, back in the kitchen today. I didn't get killed by some monster in the woods and nobody flashed their lights at me last week, which means I survived. I am really grateful to the fact that you keep coming back here, whether that's in audio form or visual form. We're trying to do more with our YouTube. It's stagnant, let's be honest. All I've been doing is uploading episodes of this podcast, and I'm fully aware that I've got plenty to say about plenty of things. And now we're going down this road as a full-time entrepreneur, I'm finding out things that are blowing my mind about the state of the world, the state of the economy. My view on politics is shifting to the point where I'm thinking I haven't got a home, I haven't got a political home at the moment. I've always thought that I was a Labour-supporting left-wing socialist, but this lot in charge, what the hell are they doing? What the hell are they doing? Look, I'm not going to go down this rabbit hole, but the last lot, they needed to go. This current lot, what? Don't get me started on the people on the extremes of the spectrum. Look, I lived in Brighton, I'm from Brighton, I've seen what the left wing does to Brighton. I've seen what the right wing has done Brexit. Never mind, bloody hell, come on, stop yourself, Daryl, come on, focus on the job. This week for me, another eye-opening roller coaster of a week. For the first time I'm settling down, I'm settling down, I'm finding a routine, I've got hours that are now fairly set. Claire and I pick our hours. What do we want to do? Where do we want to work? When are we doing the kids? Who's doing the kids? Who's getting the most out of swimming lessons? Who's not? And we're figuring it out as a husband-wife partnership director dynamic, and it's lovely, it's lovely. But I've got this fight with myself every day where my brain is in an idea mode, and I'm learning that this is what entrepreneurialism is all about. You've got to engage in it, right? I'm seeing opportunities and I'm seeing networking paths and I'm seeing ways to make more money everywhere at the moment. It's ridiculous. And we have just climbed this mountain on our TikTok Shop Community, and in the distance there's another mountain, and this one's a bit higher. But have I got the energy? That's the question. I have been 100 miles an hour for over 2 years now with the day job and this job, and now I've only got this job It was all about time freedom, wasn't it? But all of a sudden I find myself being a problem solver and I can see so many things down the track if I just put my foot down a little bit more. And it's funny, I've been talking to people, really successful people these last few weeks, and I know one person in particular who's canceling holidays left, right and center because the business is going so well to go on holiday would be detrimental to the long-term growth. Understandable, perfectly understandable. For the first time in my life, I can get it. A year ago, 2 years ago, I'd have been, what are you doing? Get on holiday, who cares? The work can wait. But when you're working for yourself and when you see the opportunity that you can provide, wow, it's amazing. It's amazing. So I'm fighting with myself every day. Do I relax? Do I take my foot off the gas? Do I just enjoy this routine? And I've got opportunities coming at me— voice notes, phone calls, meetings, Zooms, meeting, face-to-face meetings— and some of these are amazing. But I'm thinking maybe I should just enjoy the routine until, say, the new year. But then the other part of me is saying, well, these opportunities won't come around forever. This is— we are white hot at the moment and everything seems to be coming at us. And am I a mug for taking my foot off the gas? We know how this is going to go, don't we? Of course I'm going to take one of these opportunities and run with it. Of course I'm going to carry on working as hard as I have been working. I can rest in a year or so. I mean, what's really important is that Claire and I know that our priorities, the non-negotiables, are the school runs. It's so lovely being able to do a school run every single time when I need to. We don't have to rely on grandparents very, very, very rarely. We don't have to rely on other things to take care of the kids while we're working. Sometimes Claire will be pulled into a meeting or called into something, and I would have to step in at last minute notice. Not very often. Most of the time, someone's calling on me and Claire's got to step in and do the mum thing. So it's— we've got to figure out the dynamic there as well. It's not fair on her. But at the moment, we're not ready to stop. Maybe things are going too fast for us, maybe, but it certainly doesn't feel like we're drowning yet. And the money is increasing every month, and everything is going according to how it should be. And the reason I want to tell you this this week is because it links straight back into the second half of the interview with Warren Henson Henson, the Amazon FBA product sourcer. Warren gets it as well because he and I are cut from the same cloth. We've worked too many years for somebody else. We've worked too many years sacrificing earning our stripes, but not necessarily knowing what we were working for. And now we've got autonomy, now we've got our freedom of choice. We want to grasp it with both hands, make as big a success of it as we possibly can, then rest knowing that not only have we made enough money for ourselves to have nice things for the rest of our lives, but also built a legacy for our kids and their kids and their kids and their kids. Because it's a generational thing now. Now when it comes to things like TikTok Shop, this is where I can see my future for the next 5 years, at least, at least, because TikTok is growing and growing and growing. I'm already seeing how we're helping hundreds and hundreds of people. Trust me, by the time this episode drops, gets released— come on, I'm 44— by the time this episode gets released, you will know that we have got 3 massive brands massive brands in our TikTok Shop community where the people that have signed up and took their leap of faith with us have got this opportunity to make an absolute killing using these brands and honing their craft at the same time. This is unbelievable. This is everything that Luke and I saw coming down the tracks when we started looking at this thing, wow, 6 months ago now. We knew this stuff was coming. We talk about it all the time. TikTok US is 3 times bigger than TikTok UK. Yes, because of the population, but also because they've got bigger brands, more established brands that are turning over massive, massive revenue over there. And now they're coming over here, and we've got the fastest growing TikTok shop affiliate agency on the platform. These brands are going directly to Tik Marketing and saying, I want to work with you. Tik Marketing is using our community because that's what the agreement that we've got. We are fully aligned with them and we love being supported by them. And away we go. Unbelievable. Warren Henson, on the other hand, yes, he's dabbling in TikTok because he's not stupid. If you're not, it's such a brilliant opportunity. But he knows as well that he has got a way of training Amazon FBA for beginners in a way that's different to everybody else. He calls everybody else vanilla sources. Understandable. He says he's got a unique method of sourcing that can help you stand out from the crowd and read data in a way that nobody else is reading data. We're going to get into the interview, we're going to talk about it, we're going to talk about the benefits of what Warren does, but he is launching a new platform, a new community for this very concept tomorrow. I know, having recorded this on the Monday, he is working his socks off today. Literally landed from the airport last, uh, 2 days ago. So here he is Landed, wallop, 100 miles an hour. He's going to need another holiday at the end of this, but that's not how it works, and we both know that as well. So I know I'm talking myself around this really. When the opportunities are there, you've got to seize them regardless of your age, regardless of your status, regardless of how many hours you've got spare, because if you seize these opportunities and they are as good as you believe them to be, you will be having a life beyond your wildest dreams. And at the same point, you need to acknowledge how fortunate you are that opportunities are coming this way. 2 years ago, I couldn't believe it that someone would come to me and say, "Yeah, I want to help you. How's about you run with this?" Now they're not doing it because they want to help me. Now they're doing it because they see the value that I bring. They see that I can work hard. They see that I can string a sentence together. They see that I can talk to a camera and market something. There's value in what you do. And the irony is, is that I always had these things. I've just had to show him a little bit. Let's get to the interview. Let's listen to what Warren's got to say. This guy's great. I can't get enough of this guy. He's definitely coming back. But in the meantime, come on, roll it, will ya?

The effect that you've had, you know, on people's lives is just, you know, it's just been amazing.

It's overwhelming, isn't it? Especially when you're at home 99% of the time talking into your camera. And even online, you're doing Zoom calls and stuff like that, and you're sort of passing this information on and you're seeing people's results. It was that event. It was up in Nottingham when strangers tap you on the shoulder. Hello, mate, you've changed my life. We want to do what you do. We do this, this, and this. And you think, wow, how was that a thing? But mate, to see the people around you at that place and the gift they got you and the way they think of you, mate, it's amazing.

I didn't— you know, we'd been— they'd gone through the mentorship, we were working together, um, and, you know, The thing about it is, is it seems really weird to call them like that because I'm the mentor, they're the mentee or the student, and it just seemed really unnatural. And partway through, I was saying to people, you're not either of those, you're actually turning into a friend.

Yeah.

And out the other side of the mentorship, we all still talk now. And then this, this, the Accelerant SaaS event come up and I just messaged everyone and said, I'm going to this, it's a free event, shall we go, let's all meet up. And, and quite a lot of people said, yeah, let's go for it. So it was just to meet them personally and shake their hand.

Yeah, lovely.

It was pretty special. Um, and then, yeah, for me, it was my birthday as well, and they got me, um, a hoodie. It was just such a nice— you know, I was quite taken aback. We were all sitting around the table and they said, we've got something for you, we've all chipped in. And it was just, yeah, it was such a lovely gift. But I just, you know, um, I just felt really strange at the event that these people, though they were here for the event, they were here to kind of see me as well.

They were imposter syndrome, of course, of course. Especially in a world where we are new, we are out of our comfort zone. I went for dinner, I got a message from a lad on Monday night saying, I'm gonna be in Brighton in an hour. This was like 9 o'clock on a Monday night. And I went, right. And he's a good guy, and it's an opportunity that I'm never ever going to say no to. All right, I'm going to come meet you. I walked in, there's a table of 8. I am the oldest by at least 20 years. Raka, it just blows my mind. It just blows my mind. So I think we are a bit of a fish out of water in this world, mate. But there is a growing need for people like us. There is a growing need, not, not just for people of our generation that are bogged down by the cost of living crisis, people that have found themselves, mate, in a situation where they didn't deserve to be. And we are— we are them, aren't we? We are them. So they relate to us. But at the same point, we've got the younger kids as well that look up to us as well.

Definitely. Yeah, yeah, it does. Yeah, I mean, when I was on TikTok and I was doing 15-minute calls, free 15-minute calls— what's the number one blocker in Amazon? It's a free product. I thought I'd put it out there, and people started to book these calls, and we had like a video session just like this. What's the number one blocker? They tell me and I'll write it down. And over the time it's been really good because generally the calls are about product sourcing. Yeah, they aren't about other issues with Amazon, it's generally product sourcing. And a young guy called Daniel hopped on. Daniel was about 20. He was the first mentee. And we were talking, um, and we ran through some issues and what he had and what we could do. And I gave him some— something to kind of take away from that. And at the end of the call he said, I want you to mentor me. And I'm like— it took me back and I'm like, sorry? He said, yeah, I want you to mentor me. Where can I sign up? And I said, I haven't got anything. I haven't got anywhere for you to sign up. So then he said, can you put something together? So there I am in my mind with all these different product sourcing ideas and how I've built it all out. So I'm like, okay, I can build it out. I can build it, but I need to ask you some questions because I think he'd been mentored before, paid about £800 and come away from there still kind of confused. And there was a real lack of contact with his mentor. You know, he's going through this mentorship and he messaged the mentor, can I have a phone call? I'm really stuck with this, you know, this situation. The mentor was like, no, no, you know, that's not included in the mentorship. So he was telling me those things. I'm like, you paid £800, you can't talk to the guy, he wants minimal contact. Okay, so I'm writing these things down from the experience of people writing that down, right? Okay, I need to, to give them support and contacts. Um, so, and I said, well, didn't you sign anything, or didn't you, didn't you read an agreement? You're paying £800, what are you actually gonna get? And he said, no, no, I didn't. I said, so, okay, if I put together a mentorship proposal form on a PDF send it through to you, you can check through it and say, yeah, that's great. And I'm— and I said that what I'm going to put on there is what you're going to get, what I'm going to provide, but also what I expect from you. It's all going to be laid out. And from that, you've now got— that's our agreement and we can move forward. So putting those bits together and talking with him as a future client, as someone that wanted mentoring. And we're discussing, and as I'm pouring more information, I'm starting to put together the mentorship on Pensight this time. And I'm looking at the chapters and the lessons within the chapter and thinking, that's a lot of information there. Usually when you sell something, when they sign up, they get access to it all. And I'm thinking, they can't do this, they can't seeing on TikTok people jumping about from idea to idea or method to method, I'm thinking, if I'm going to deliver this, it has to be— I'm the mentor, this is how it has to happen. Because I can just see that if I was to just— someone was to sign up and then they've got access to all 4 chapters, all the lessons, they're not going to start from chapter 1, are they? No, they're going to go to the— oh, that looks exciting, I'll start there. And there is a real— within the mentorship, there is a real process. Chapter 1 is a warm-up, and the other lessons and chapters follow on. It's like a gradual, you know, going through Keeper. Yeah, just a simple intro and then going on to it. So yeah, and so I gave Daniel the information that the mentorship was being built out, and he was the first one to sign up. And I still talk to him, we have daily conversations.

That's brilliant. And again, it's another thing that you and I do that a lot of people don't. And we need to raise awareness on people. If you want to buy a course, the onus is on you to figure out what that course is. The onus is on you to go, right, where will that course take me from and where will it take me to? What's the objectives of it? So if they don't do that, I can go back and go, oi, that wasn't what I paid for. You don't sit on a sofa without— sorry, You don't buy a sofa without sitting on it, do you? But people are paying thousands of stuff on just a— I'll train you on Amazon. Yeah, right.

Well, it's, it's so funny because when I had this discussion with Daniel, I mean, it's— I've never, I'd never been on TikTok, I'd never mentored anyone in this capacity, so it was all new to me, you know. Like, he's feeling his feet with Amazon and I'm feeling my feet with this mentoring. Yeah, yeah, I'm an older guy. I've got a lot of experience and I've got a lot of Amazon experience, but delivering, you know, a training, a mentorship was, um, was something that was new. So I had no idea of price point. And I remember, I remember writing down two figures and I thought £100 to £150. Why I come up with that figure, I don't know. I had no idea. I had— I knew that what I had was really powerful Yeah, but can people replicate it and will it be that valuable to them?

Yeah.

So we had— it was crunch time. We had myself and Daniel, we had this discussion, um, and, and he said, well, how much is it going to cost me? And I said, well, I'm thinking between £100 and £150. And he said, well, I like the sound of £100. And I said, well, I like the sound of £150. Let's meet in the middle. So the, the beginning, the mentorship was £125. And it was only when Daniel went through it and then other people started to follow and they said, Warren, are you for real? The information in this is just blowing our mind. No one is talking about this out there at all. The, the lesson one is, is more powerful. And that £125 is— you people would pay that just for lesson one, let alone all the other chapters and all the other lessons. So I was like, oh, I have to rethink this. And it, you know, I think for me, I then understood that, that with the mentorship, they've got the tutorials, but they've got access to me on WhatsApp as well. So if they've got an urgent question, they can reach out to me on WhatsApp, I'll respond to them. Perhaps I'll do a short video on Loom and fire it across. But because I didn't want everyone to have all the information in one hit, it's a drip-fed course.

The tutorials—

has to be Chapter 1, then the next chapter drops 7 days after. But at the end of Chapter 1, we've scheduled an hour call. So they get the tutorials to go through, the WhatsApp support with me, and at the end of the chapter, we have a kind of rounding up, closing out, an hour call to reflect back on what they've learned, other bits we need to go over. And once we've done that, we kind of close out Chapter 1, and then Chapter 2 opens, and they go on that. So they're this narrow lane, concentrating on just one thing, because I think there's so much distractions and information out there. You're trying something for 10 minutes and then something else will catch your eye, some other method or idea, and then you jump onto that. And for a lot of Amazon sellers— and I was guilty in the beginning— you can end up jumping around and make no real headway.

Yeah, no, that's true, that's true. You've got to— yeah, you've got to be focused. I love it, mate. It sounds ideal. It sounds ideal. So what sort of things, if you're the unique product sourcer, and I'm not going to go into detail here, but what is it that makes your sourcing different to other sourcing methods?

Okay, so generally what we've seen is, um, there's a lot of people that use tactics that we used to use, or people used 4 or 5 years ago, right? Sales and clearance. And I'm not saying, I'm not saying that these don't work but they're short-term, aren't they?

They're short-term wins.

Email newsletters, storefront stalking, they're, they're all the vanilla kind of tactics that a lot of people use, and, and they're still being taught out there.

Yeah.

And although they do work, we do, but yeah, and you're gonna, you know, people can have different, different levels of success with it. It's what everyone, everyone's doing. So everyone's doing that, everyone's teaching that.

Yeah.

Those kind of vanilla tactics. And I thought, if everyone else is going left, I need to go right.

Yeah.

So when I started looking at and digging deep into the data, I found methods where people, they, they just, they hadn't been, you know, they're untapped. People weren't taught. I go on TikTok and YouTube and listen to people, and the methods that I've kind of found people aren't talking about. I think it's going through, using the data, I'm peeling the layers and just looking a little bit under the surface. Because some of the software we have, some of the deal analysis software, you'll look at it and it's saying no, no. And for me, I'm looking deeper. It doesn't take a lot longer to look a little bit deeper. It's like a screaming yes. So deals that other people are passing on Well, it's a yes for us.

Yeah, mate, that's amazing. And it's Keeper-based, I should imagine, a lot of it.

There's— yes, some of it, some of it's not Keeper-based.

Okay.

It's, um, using— looking at what the software is saying to you, like deal analysis software, or what the listings are saying to you. And where most people are saying no, yeah, yeah, we're seeing that it's actually a yes. And then there's another side to it. So as you go through the chapters on the mentorship, we go, we start deep diving into Keeper. And so when people use Keeper, they're obviously filters you can put in.

Yeah.

And I remember when I first had Keeper, I was just putting in random filters and seeing what come up.

Yeah.

And I guess that's what a lot of people do, whereas now, and in the mentorship, I teach people to— when we're using Keeper, we're putting filters in there to— we want to attach ourselves to a certain type of listing.

Yeah.

And once you realize that we're attaching ourselves to a certain type of listing, then the products follow. We don't go on Keepa looking around, looking for products.

Yeah.

Going on to attach yourself to a listing.

Yeah.

No estimated sales, out of stock. There's, there's a whole, there's a whole bunch of things.

Yeah. Now I can imagine, mate. I love it. Keeper isn't talked about enough, number one, because it doesn't earn anybody any money. That's, that's it. And you can tell the people that genuinely want to provide value—

oh well, there, there is, there, there is, um, there, there is, there is a nugget there. Keep, keep your eyes open on Keeper because there might be an opportunity.

Oh, that sounds interesting. But yeah, well, all of a sudden you'll start seeing all these Keeper TikToks. Bloody hell. But also, I found the same with used books. People make a killing with used books, but no one talks about it because there's no money in promoting used books.

Yeah.

And there's— yeah, at that, at that Nottingham event, there was a guy who said they saw one of my TikToks, they went and bought a medical book for a tenner, and it sold for £140.

I know. And I did have a stint when I, when I started off, I, I started off and I'd done some retail arbitrage, and within a few days going around scanning all these products, I kind of got bored and thought, this isn't for me. And it's really strange because when you look at a lot of TikToks and other things, you've got someone that goes in, scans the first product— wow, this is a winner, look at this— and you think, it's— come on, it's really unrealistic for people watching that. Yeah. But for me, retail arbitrage wasn't really for me, um, and I, I went on to online arbitrage, um, but I did have a— I did have a few weeks where I was doing used books. I bought a key fob scanner. I think I've got it here.

Yeah, very nice.

I bought a key fob scanner.

Oh, very good. Yeah, that's the one I've got. Mine's in the glove compartment of the car because I always forget it.

Yeah, so I had— I had my phone strapped on my arm and I went around some of like the local, uh, charity shops and there's rows and rows of books. And I remember watching some YouTube videos, I think it was kind of like something American, and they said— and there was some software I know what you mean.

It's the one I would have— yeah, because you— me must have seen the same one because I did. Yeah, same thing.

And you could literally just scan buzzing through and it would go and it would— I think it was a ding or a— and then if it dinged, you put it to one side. So you end up with a pile. It was, it was, it was great. I had a lot of good sales and the profit margins were great. But then it was like, how often do I keep going around these charity shops? Am I going to scan through the same books? It's just not— although there is opportunity and it's great, I think, to start in America, they're just— there's used bookstores everywhere.

They're warehouses. They're ridiculous.

Yeah.

And then they're mobile warehouses as well, so there's always new opportunities coming up. That's the difference.

Yeah. Yeah.

I mean, there's— yeah, you're right. You are right. I mean, we're lucky. I mean, big city where we live, there's about 50 charity shops that I know I could hit, and we did make good money. But the thing is with books you've got to throw as much shit at the wall to see what's next.

Absolutely.

Real feed the beast, relentless amount of books. And then your inventory just gets out of control and it's harder to manage. And then you've got good products that are selling quite regularly in amongst a sea of crappy books.

So, you know, some of these books are quite heavy as well.

Yeah, that's true as well. That's true as well. But no, mate, I love it. I love it. So it's, it's interesting. Yeah, we were talking before we press record, weren't we? Me and Claire, we're still doing unique bundles and we're doing private label because we like the creative stuff. But of course, we've now got fingers in all sorts of pies. And when this goes out in a couple of weeks, yeah, I'm definitely going to be known more as a TikTok shop affiliate guy. But what sort of models— I'm guessing you are far away from your ceiling on OA, are you? OA is the one, is it?

Well, okay, so, so I do OA, I do OA I do Yeah. And I do EU A2A. And very interesting that EU seems to be the talk of the town now, but I was talking about and using it last October. Just kind of kept it to myself. Um, didn't actually realize how powerful it was and what I had.

No, I mean, what, what is it? Give us a prep. What's the headline? So is that Buying on Amazon EU and selling it in the UK, or— yeah, a bit of both, right? Got you.

Yeah, so, so buying— you using, using software and resources to find, uh, deals. And that's the thing, these aren't deals where there's been a price drop in Amazon. So, you know, some of the other groups that are out there, when you do A2A, relies on the price drop.

Yeah, Prime Day, Black Friday, all that.

It doesn't Reliable.

Good job.

Yeah, so, you know, and it's, and it's powerful. So, so OA, A2A, A2A, and, um, I've unique bundles and private label as well.

Ah, perfect.

So I just do those. I don't teach those. I just think I really, I really love helping people at that, that stumbling block of when they're trying to product source. Yeah, OA, or maybe looking into A2A, even if they've been doing A2A or A2A just not having the success with it because the listings they're joining are getting flood, you know, flooded. And, you know, although you're buying on a price drop, that's wonderful, you know, Amazon's dropped the price by 50%, you get an alert, you go in and buy it. Amazon doesn't put the price back up again. Yeah, and then, you know, you're looking at this listing and analyzing it, and it's showing you that there's only 2 sellers, I can make a great margin, the sales are good, fantastic. So you buy the product, you send it in, and what's happening is 500 other people, just like, or 100 other people like you, are looking at the same thing, and you all send it in, and then we get that price tank.

Yeah, exactly right, mate. I've just got a highlight here, just the level of graft. And I know you and I believe in this, you get out what you put in. The amount of graft that you're clearly putting in, mate, with all of those different models and the mentoring and you're offering one-to-one support and the TikTok shop stuff, mate, really good for you. But I don't need to know numbers, but in terms of what you were living on in the old life and what you're living on now, how are they comparing?

I was just totally different, you know. I, I'm, I'm comfortably into six figures. And although, you know, I do Amazon, I had— and it's like yourself, Des, there are other income streams that I've wanted to build along the way.

Yeah.

Could I have been a bigger Amazon seller now? Probably.

Yeah.

I just wanted to feather that nest and have that security that there is, you know, there's other income streams coming in.

That's it, mate.

January of this year I got caught up in that UK business establishment situation, so Amazon froze my money for a month. 30 days I was without any money coming out of Amazon. And I think, what does the future hold? I think that's the point where I started to look at, you know, other things more.

Exactly right, mate. I couldn't agree more. The, the thing that scared me the most was when Elon Musk took over Twitter. Who could have predicted a year ago that Twitter wouldn't be Twitter anymore? Yeah, and Musk came in, made everyone redundant, got rid of the whole thing, cut everything, changed it all, changed the algorithm. That's the end of that. And you think, well, if it can happen to Twitter, what if it happens to Amazon? Yeah, that, that's one of my fears, truth be told. But no, mate, no, good for you. I love it, mate, I love it. And you deserve it as well for the graft that you put in and the value you're putting out. Right, let's talk about what's coming over the hill because you've got something exciting coming. It will be next week, wouldn't it?

Yeah, so it's the 18th. 18th of October.

Sorry, I'm talking as if we're recording and it's going out, but yeah, good.

Yeah, so, so, so, yeah, so on the 18th, uh, I'm launching the Mentorship 2.0. So it's as the mentorship stands now, there is going to be more content in there, more value, more check sheets. In fact, there's another 2 or 3 product sourcing methods. So there was 9, there's now going to be like 11, 12.

Nice.

All unique. Um, nobody knows that these new ones, I haven't even released them to anyone. They don't know about these yet. So there's going to be— it's just more value, um, you know. And anyone that's already in the mentorship will see these upgrades. Anyone that's coming in is going to get the full monty.

Brilliant, brilliant. How long you've been working on this?

Months. It's funny because, you know, when the mentorship come out what we had was the foundation, um, and from then it's really fine-tuning and working on and finding what else is. And as you're using some of these product sourcing methods, you start to see— I don't know, it kind of— you tune in. You can now— it's like that veil that's over your eyes, like it's, it's been removed and you can start to see more. So I think that's what I've realized as the creator that although I've this great mentorship and it's been really successful for a lot of people, it's ongoing. Yeah, the marketplace changes. There are new ideas, there are things that even I hadn't seen before that I am now. So it's all progression, like we were talking about just then about Twitter and Amazon. It's a dynamic marketplace.

It is.

You've got to move with it. People will find new methods I like to be a few steps ahead of everyone else.

Very nice, very nice, mate. We're in this digital age and it feels— it drives me mad when a lot of people say, oh, we're too late, we're too late. Like, no, we are really just getting started. The age, the actual age hasn't yet found its feet. It hasn't consolidated or just settled. We are, we are evolving at a ridiculously fast rate. This, exactly like you said earlier, mate, This TikTok Shop thing, a year ago it was nothing. There was just a handful of people doing it. Now, even— it's still right in its infancy right now, and the money pouring in is insane. Yeah, Amazon's going to evolve, mate, because they're going to evolve with what Walmart are doing.

Exactly.

With what Rakuten, with Temu, with AliExpress— they're all growing as platforms with what TikTok Shop's doing.

I think this especially when, when you're, when you're, when you're building out your business. Like Amazon, we're partway down that road now. We've had to organize ourselves and planning and look ahead. I think once you develop those kind of skills and your business is starting to mature, you start to see these other opportunities. And you know, they all work. They all work. Etsy and dropshipping, and they all work. And I guess it's how you execute it. The problem is, is now choice. If you've got one business doing well, and I always say to my guys that get your Amazon business in a place where you've kind of automated it, systemized it, maybe outsourced, when you've got control of that and it frees up some time, you can look at other things. It's like walking now, it's like walking down the biscuit aisle. I can see, and I'm sure you can see, it's like there are all these opportunities. What one am I going to do? And I guess it's what fits in with your lifestyle. What can you see? Like TikTok Shop Affiliate, some of these opportunities you've got to get now.

Yeah, what motivates you as well, because some of them are going to fit your personality types. I completely agree, mate. It drives me mad when you see, don't do dropshipping, it's a scam. No, it's not. People have made fortunes from dropshipping. Print on Demand is dropshipping, for Christ's sake. There's too many success stories. It just means it didn't work for that person because they didn't have the motivation for whatever reason. I completely agree. Me and Claire said this, especially during my journey where everything was taking off with the numbers that we were getting in. Everyone was reaching for an offer to help, and I said to Claire, the only problem is which offer do we take because they are all brilliant.

Yeah.

And it's just how you can only put your time and your energy into so much. One of the things we're getting a lot, mate, at the moment is, do I do TikTok Shop or do I do Amazon FBA? Can I do both? And the answer is yes, but you're only going to throw your energy into one more naturally, you know. And yeah, can't tell you which one, it's up to you.

That's right. Yeah, it's— everyone's got to look at— and like you say about personality types, TikTok shop affiliate might not be for everyone. I mean, you can do faceless.

Yeah, yeah, face on is infinitely better. But yeah, I agree.

I, I think that— and one of the things I found, I never thought I would be in front of a camera you know, here, let alone TikTok. So, but if you throw— do it. And I always say, I say to everyone I talk to, do something every day that scares you. I was, I was petrified in getting in front of, like, getting my phone out and recording myself and putting it on where thousands of people are probably going to see it. I was petrified about that. And I spoke to Nicola, she said, do you really want to do that? And I was like, I have to. I think sometimes you're in a position where, like, you have to do that. And looking back now, from April to where I am today, I'm so glad I did. And you know what, when you've done it a few times, it's like— I have a joke about, like, karaoke. There's this fear of getting up there and just going for it, but once you've done it once or twice, you just can't get enough of it.

I completely agree. I completely agree. I, I got a bit nervous before, and mate, I went to stage school, right? I've been a public speaker all my life. I used to sing. I'm used to being the guy that stands up and does stuff. But even me, before we got going on TikTok, I was on a caravan holiday and I sat outside the van and I just talked to myself as people walked past. Sometimes it wasn't even recording. I would just hold my phone up about just to get used to that feeling.

Yeah.

And for the, for the longest time, for the first like 6 months or so, I knew I didn't want all of my footage to be with this background. I wanted it to be out and about. But to do that, I had to get over that. So I would just imagine that I was FaceTiming my daughter, because no one cares if you're on a phone call. No, no one cares if you're filming yourself. It's only up there, haven't it?

And that's— and I guess that's the thing with all of this, no one really cares but you. Yeah, if we can get over that part and just, just do that one thing, do whatever the, whatever the challenge is before you, just do it.

Exactly right, exactly right, mate. I think that's a perfect way to end it. Let's say if you could give one bit of advice that is head and shoulders the thing that drives you— I've thrown a low ball at you, at you here, mate— what sort of thing do you think would you could share?

Be curious.

Love it.

Whatever you're doing, whatever business you have, be curious about it. Be curious about the process. Be curious about what other people say.

Yeah.

And if you're looking at something else, because delve into it. Yeah, curiosity is something that helped me build out the mentorship, um, and for anyone else going, you know, that have gone through it they are now continually curious. So whatever we've done in that mentorship, they've now taken on themselves and they're just finding more opportunity.

Yeah, yeah, completely agree. Question everything. Question why somebody's saying something as well. Yeah, completely agree. Love it. Warren Henson, really good chat, mate. Really glad we got you on there. And, uh, you can come back.

Good. I look forward to coming back.

Cheers.

Thanks, mate.

Right, and there we go. That's the end of the Warren Sessions. What I'll do is I'll tag every bit of information in the show notes. If you're interested in the community that Warren's promoting, I personally, I think it's going to be a belter. I really do. I really do. And I say that as someone that also helps the same market. So I know how detrimental it is to me to say that out loud about him. But I'm not going to sit here and lie about anything and talk about what I do. That's not right. Warren's offering, uh, it's going to be brilliant. It really is. So I'm going to put it in there because I know it will help a lot of people. Let's get to the tip of the week. Tip of the week: keep your periphery open. Look, if you want to go down an Amazon FBA journey, go down an Amazon FBA journey. I certainly did. But at the same point, don't be naive to the other opportunities that are coming down the tracks. Amazon FBA just opens a door. It opens a door into e-commerce. 'Cause when you do it right, you start networking, people start recognizing you. And when you're in a community and you're learning and learning, the best way to learn is to share your knowledge. So people are sharing knowledges in communities, and before you know it, you think that person always gives good advice, that starts building your profile. Then once you start doing that, you can start reaching out to people, namely the members of this community or the admins in this community to say hi, because these people will know exactly who you are because they'll spot it as well. I can say this from my own point of view. In my Facebook group, I always see the people that are coming through and giving really good advice, and invariably I end up reaching out to them. That's exactly what will happen. That is what will happen. And then when you see these opportunities, grab it and run with it to see how far you can go, because trust me, it will change your life. Resting? Absolutely. Take care of yourself, take care of your body. You only, you know how hard you can work. Only you know when you're taking your foot off the gas and you think, oh, maybe I should be working. Maybe try and flip that a little bit. Tip of the week. All right, that will do. That's the show. Look, I'm going to start putting more content on YouTube. It will still be me in this chair talking about the world, but what we'll do, we'll try and up it. Uh, I think that will do for this week. We've got a couple of guests in the pipeline next week. We got some really, really, really big ones coming up. Keep an eye out on my socials. I tend to talk a lot on there as well. Have a lovely week. Ciao! You've been listening to the £200,000 to £100,000 Challenge podcast.

Make sure you join us next time for more real talk and some undoubtedly terrible jokes as Des gets ever more closer to saying goodbye poor, hello rich.