Will LasryFounder, Glass Factory · 1.5M+ Online | Vogue 100 Innovators

Digital Printing In Modern Italian Factory

6 Aug 2026 · 1 min

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1:06

In this instructional segment, Will Lasry demonstrates a digital heat‑transfer printing workflow for cotton fabric. He begins by pre‑heating a cut panel briefly, then aligns the transfer using a patterned guide and tape to secure the top sections. The panel is placed on a heat press for the manufacturer‑specified 17 seconds, after which he ensures the transfer is flat and even to counteract cotton’s natural warping. The piece is then allowed to dry briefly before the tape is peeled off slowly, preventing damage to the lettering. The result is a clean, well‑transferred print, illustrating best practices for temperature, timing, alignment, and handling in a modern Italian factory setting.

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This is a digital transfer. So the first step is taking one of the cut panels and just going to blast it with a little bit of heat for a few seconds to begin with. From there, he takes the pattern, which is over here, and he's going to take the transfer and use the pattern as a guide based on where to place it. He's going to use the tape to tape the two top parts of the transfer, remove the pattern, and put it back on the heat press. This time, it's very important he leaves it on the heat press for the full amount of time that it indicates. It says that 17 seconds is a suggested amount of time for this particular transfer. After 17 seconds have gone by— 2, 1— it's gonna beep. He presses it down to make sure that the transfer is very flat and even, because naturally with cotton as a fabric, it gets a little bit warped. So he needs to pass that little cloth. In this case, he's going to lay it down flat and let it dry for a little bit. So here he's peeling off the tape. He's going to remove the transfer, but he does so very slowly. It's not an aggressive process because he doesn't want to risk one of the letters not transferring properly. And look how clean the result is.