A Practitioner's Guide to Managing and Advancing Sustainability | Legend Swimwear | PI Apparel

12 Jul 2024 · 1 min
0:30

Cecilia Chan, Chief Commercial Officer of Legend Swimwear Factory, outlines how fashion brands can embed sustainability into strategy and supply chains. She maps a five-level maturity model from initial compliance to leading practice, highlights tools like the Higg Index for measuring water and emissions, and presents Legend's Zero Liquid Discharge printing process as a factory example.

Questions this video answers

No direct monetary reward yet; Legend has done roadshows to inform customers about ZLD, but formal sustainability awards or extra cents have not been received.

Chan explains that Legend chose a less profitable location to install ZLD, sacrificing some profit for long‑term ecological responsibility; sustainability is treated as a cross‑departmental commitment rather than a profit centre.

For Legend, carbon credits are not required and are considered not very mature; they are not a core part of the current sourcing or compliance framework.

Chan is not familiar with the specifics; she emphasizes that any new reporting metric (passport, Higg Index) is secondary to having genuinely green manufacturing processes.

More from Will

youtube.com

The Kids’ Shoe That Grows With Your Child | STRIDE USA 2026

5mo ago
youtube.com

Why AI Alone Won’t Transform Retail | STRIDE USA 2026

5mo ago
youtube.com

AI, Creativity & the Future of Footwear | STRIDE USA 2026

5mo ago
youtube.com

The Future of Footwear? 3 Startup Pitches from STRIDE USA 2026

5mo ago
youtube.com

Earth Day

5mo ago
youtube.com

Why Their “Perfect Match” Merch Strategy Failed in Stores ❌

6mo ago
youtube.com

$250 Billion of Waste… Every Year 🤯

6mo ago
youtube.com

Why Brand–Supplier Relationships Are Failing

6mo ago
youtube.com

How Fashion Can Turn Waste Into BILLIONS

6mo ago
youtube.com

Virtual vs Physical: The Truth About Color Approval in Fashion

6mo ago
youtube.com

Patagonia’s 3D Strategy: What Actually Works (and What Doesn’t)

6mo ago
See all content