A digital product passport lets shoppers scan a QR code to see detailed product information. French law requires retailers to keep this data accessible for two years after sale for textiles, ten years for toys. Tech providers have to design systems that maintain this information long-term while integrating it into the buying experience.
From a consumer point of view or use case point of view, it's fairly straightforward. You scan the QR code or the NFR, whatever it is. It will take you or receive this information on the website when you're making your purchase. And then it brings you to this product sheet, which, which provides the information. That product sheet needs to be available, not just at the point of purchase, but actually throughout the lifecycle of the product. And that could differ depending on the product itself. So in the French legislation for textiles, that's 2 years from the end of that product being sold. But for toys, it's something like 10 years. So, yeah, and that informs also then how you might set that up. So, you'll see some of the tech providers in this space creating some really nice or compelling customer experiences where you're weaving some of that information into the customer selling journey. But then you also need to think that you're going to have to maintain some of that for longer.
