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Fashion Made Highlights - People, Technology and Sustainability

Name: Fashion Made Highlights - People, Technology and Sustainability
Uploaded: 2019-12-19T13:56:19+00:00
Duration: 29 s
Channel: Will Milling
Description: In this panel discussion, speakers highlight the severe environmental impact of the fashion industry, noting that textile production is the second…

19 Dec 2019 · 0 min

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In this panel discussion, speakers highlight the severe environmental impact of the fashion industry, noting that textile production is the second biggest polluter globally and that a single cotton t‑shirt requires about 2,700 liters of water. They describe a paradox where the industry pushes for faster production while consumers demand greater sustainability, creating an unsustainable tension. The conversation emphasizes fashion’s tactile nature—designers need to physically interact with materials—and warns that rapid technological adoption can erode brand identity. One speaker shares their venture, the "Digital Fashion House," which aims to produce no physical garments, arguing that while the technology is still maturing, sustainability pressures are forcing the industry toward virtual‑only solutions.

I mean, people have heard the statistics. Textile production, it's the second biggest polluter in the world.
In order to make a single cotton t-shirt, it takes 2,700 liters of water.
The industry is trying to make things faster, but at the same time consumers are telling us to be more sustainable. That is an unsustainable situation.
We're a tactile industry. We need to touch, we need to feel, we need to understand the properties of what it is.
A lot of companies embrace technology and lose track of who they are. It's like, how do we not lose sense of our brand and our identity just because we're innovating and developing?
I think that can be a mistake. As you virtualize the product process, you stop producing all of those types of samples.
We really took the leap of faith, called ourselves Digital Fashion House, and say we never ever make physical clothing. I'm not pretending she is real, and there's going to be cases where she doesn't look as real, and there's going to be cases where she does. The technology indeed might need time to catch up, but I think also things like sustainability, those things are driving, really, really driving a change force in the industry because consumers no longer will actually accept certain things that have been established here.