Will MillingPI - Fashion's Technology…•6K followers

Fast fashion doesn’t have to be wasteful #shorts #piapparel

Name: Fast fashion doesn’t have to be wasteful #shorts #piapparel
Uploaded: 2022-02-08T11:24:04+00:00
Duration: 21 s
Channel: Will Milling
Description: In this YouTube short, the speaker critiques the common use of the term “digital twin” in fashion, explaining that most often a digital garment is used…

8 Feb 2022 · 0 min

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0:21

In this YouTube short, the speaker critiques the common use of the term “digital twin” in fashion, explaining that most often a digital garment is used to create a physical counterpart—a physical twin. He argues that the fashion industry could shift from the current fast‑fashion consumption model to a virtual‑first approach, where garments exist primarily in digital form. This would allow the rapid turnover and trend‑driven nature of fast fashion without generating physical waste, presenting a more sustainable consumption paradigm.

Today what we do a lot of is we say digital twin, when in reality, in most cases, it's the physical twin. We're actually taking these digital garments and then we're creating a physical twin of that. I think that we'll move from this consumption space of fast fashion in the same way that we view it today to a much different way when you think about it in a virtual way. We can have fast fashion, but it doesn't have to be waste.