Generative AI trains on existing fashion items to instantly create photorealistic product variations. Brands can generate new bag colors and textures on demand, replacing weeks of photography with AI-powered catalogs that speed up visual content production.
Again, nothing that you see here exists. It's all been generated by AI. The bags that you see, the white one and the other color one, they've been generated in AI with us training it, and it looks exactly like the product that they have. So this has also allowed us to go down this other path of what we call generate— developing AI catalogs so that once that product is trained and the AI knows exactly what it is, Changing colors and textures and so on is very, very easy. And so this allows us and our clients to have this AI catalog and then be able to generate imagery very, very quickly afterwards and use it for whatever purpose, um, they want.
